Idli Point Franchise Cost, Profit & How to Start in 2025

In a nation where food is not merely nourishment but a celebration of culture, South Indian food finds a special position in the hearts (and stomachs) of millions. From the soft fluffy idlis to the crunchy dosas and fragrant filter coffee, these foods have crossed regional lines to become favorite foods throughout the country. Riding the wave of culinary affection is Idli Point, a fast-growing Quick Service Restaurant (QSR) chain that is redefining the experience of traditional South Indian cuisine for India.

As of 2025, Idli Point has become one of the most viable and low-cost franchise possibilities in India's fast-growing food and beverage industry. Offering a no-franchise-fee model, various outlet options, and a standardized, reproducible business strategy, Idli Point is simplifying the process more than ever before for entrepreneurial-minded individuals to get into the food industry.

Let’s break down everything you need to know about Idli Point’s franchise. How much it costs, how much money you can make, how to set it up, and why it might be one of the best business ideas for you in 2025.

What Is Idli Point?

Idli Point is a contemporary South Indian QSR brand that retains traditional flavors infused with modern business practices. The brand presents a broad variety of dishes ranging from idlis, dosas, vadas, pongal, upma, and filter coffee—served in a hygienic, efficient, and standardized manner.

What sets Idli Point apart is its focus on simplicity, affordability, and scalability. Whether you’re a first-time entrepreneur or a seasoned investor, the brand’s plug-and-play model makes it easy to get started and grow.

Why Choose This Franchise ?

• No Franchise Fee at All Unlike many brands that charge lakhs just to get started, Idli Street asks for zero franchise fees. That means more savings and quicker profits for you.
• Low Wastage, Low Food Cost The menu includes popular South Indian dishes like idlis, dosas, pongal, and filter coffee. These items are affordable to prepare, use common ingredients, and don’t create much waste—helping you make more with less.
• Full-Day Earning Potential Idli Street is open all day—from breakfast at 7 AM to dinner at 11 PM. You get business during all peak meal times: morning rush, lunch, evening snacks, and dinner.
• Choose Veg or Non-Veg Based on Your Market You can run an all-veg outlet (called Idli Street Green) or go for a mixed menu with non-veg options (Idli Street Red), depending on what works best in your area.
• Strong Brand & Reliable Support From setting up your outlet to staff training and marketing, Idli Street has your back every step of the way. They make sure you’re ready to run a successful business.

Franchise Cost Breakdown

One of the most attractive aspects of the Idli Point franchise is its low investment requirement. Here’s a breakdown of the estimated costs involved:

Franchise Models Available

Idli Point offers multiple formats to suit different budgets and locations:

1. Dine-In Restaurant

• Area Required: 800–1500 sq. ft.
• Ideal For: High-footfall areas, family dining
• Setup Cost: ₹4–6 lakhs

2. Eat & Go Outlet (Kiosk/Takeaway)

• Area Required: 250–400 sq. ft.
• Ideal For: Malls, tech parks, transit hubs
• Setup Cost: ₹2–3 lakhs

3. Food Truck

• Area Required: Mobile
• Ideal For: Events, college campuses, markets
• Setup Cost: ₹3–4 lakhs

4. Drive-In / Multiplex Counter

• Area Required: 300–600 sq. ft.
• Ideal For: Malls, multiplexes
• Setup Cost: ₹3–5 lakhs

Profit Potential & ROI

The Idli Point franchise is designed for high-volume, low-wastage operations, which translates into healthy profit margins. Here’s what you can expect:

• Profit Margin: 20–30%
• Breakeven Period: 6–12 months (location-dependent)
• Monthly Revenue Potential: ₹1.5 – ₹4 lakhs
• Net Monthly Profit: ₹30,000 – ₹1 lakh+

With no royalty fees and minimal wastage, franchisees enjoy faster ROI and better cash flow.

Ideal Locations for Idli Point

The brand is expanding aggressively across India and internationally. Ideal locations include:

• Urban High-Footfall Areas: Tech parks, malls, colleges
• Tier-2 & Tier-3 Cities: With rising demand for hygienic, affordable food
• International Markets: UAE, Singapore, Australia

Licenses & Documentation Required

To start your Idli Point franchise, you’ll need the following:

• FSSAI License
• GST Registration
• Trade License
• Fire NOC (for dine-in)
• Shop & Establishment License
• Business Ownership Proof (LLP/Proprietorship)
• Rent Agreement (if applicable)

How to Start: Step-by-Step Process

Here's how to begin with your own Idli Point outlet:

Step 1: Franchise Inquiry
Contact the official Idli Point franchise page or through Instagram/email.

Step 2: Proposal Evaluation
Idli Point will evaluate your location, investment potential, and business plans.

Step 3: Agreement Signing
You'll sign a franchise agreement defining terms and obligations once shortlisted.

Step 4: Outlet Setup
The brand supports layout design, kitchen installation, branding, and initial stock.

Step 5: Hiring & Training
Employees are trained in hygiene, food prep, POS operations, and customer handling.

Step 6: Grand Opening
Your launch is supported by the brand through marketing, PR, and digital promotions.

Points to Note

Though the Idli Point franchise has numerous benefits, there are a few challenges to remember:

• Manpower Retention: Staff hiring and retaining trained personnel can be challenging in the F&B industry.
• Location Sensitivity: ROI depends greatly on footfalls and visibility.
• Operational Discipline: Upkeep of hygiene and SOPs are essential for customer trust.
• Local Competition: Competing with old South Indian brands like Sagar Ratna or A2B in metro cities.

Growth Potential

India's increasing demand for healthy, affordable, and hygienic food makes Idli Point ripe for huge growth. The scalable model of the brand, low investment, and robust support system make it suitable for:

• First-time entrepreneurs
• Women entrepreneurs
• NRIs wishing to invest in India
• Multi-unit franchisees

Conclusion

In an oversaturated market of high-risk, high-cost food franchises, Idli Point is a welcome respite. Its zero-franchise-fee model, minimal setup expense, and greater profit potential make it one of the top food franchise opportunities in India in 2025.
Whether you are food-mad, seeking a side business, or want to scale up, Idli Point provides you with the tools, infrastructure, and brand strength to thrive.

SOME FREQUENTLY ASKED QUESTIONS

1. Is there a franchise fee or royalty?

No! Idli Point follows a zero-franchise-fee model, which means you don’t pay any upfront franchise charges or ongoing royalties.

2. Can I choose between veg and non-veg menus?

Yes! You can opt for:

• Idli Street Green (pure vegetarian)
• Idli Street Red (includes non-veg items)