How Tutoring is Being Revamped into a Profitable Business with Franchising

It is important to understand the very fact that it is difficult for teachers to bring revolution in the calibre of each student in a 40 minute-period in a school where he/she has to tackle 40-50 students simultaneously. Therefore, a little scope for betterment is still there for students to learn better.

There was a time when home tutors were the only hope to fill the void created by the traditional schooling. Despite the growing technologies coming into the picture in today’s time, tutoring is still considered one of the best alternatives among parents who seek more personalised learning for their kids. As a matter of fact, only the face of tutoring has changed as the market is shifting towards organised sector. From a business point of view, tutoring is being revamped into a profitable venture as franchises are making it more financially feasible option for investors and entrepreneurs.

Business Expansion via Franchising

Whether it is an online venture or offline, franchising is aiding education business ideas like tutoring to expand their reach to the target customers. India being one of the biggest markets for education businesses (thanks to the increasing population of children in the age bracket of 0-14 years) is the most sought-after locations for not only Indian brands but for foreign brands too. For instance, a renowned foreign brand in supplementary education with a presence in 6 countries and 350+ centres is planning to expand in India and offers franchise opportunities for Rs 22-55 lakhs for the area of 1000 sq ft.

Easy investments and greater returns are the two most important concerns of entrepreneurs. A business idea like tutoring, which is highly demanded by a huge chunk of population, is a financially rewarding business opportunity when combined with a low-cost business model like franchising.  

From Offline to Online

In earlier times, majority of tutors were the same teachers who used teach in other schools and used to go to places for providing home tuitions to other children. They considered home tuitions as their part-time jobs, not a full-time career. But as the technological innovations are revolutionising the world, it has aided the community of tutors to go beyond the limits of a home-based venture. Rather a radical change has created waves in the industry since the market has become online.

India’s online tutoring market is growing rapidly every year and is anticipated to contribute 5% in the country’s total GDP by 2021. Apart from offline classes and lectures, established players like Aakash Institute, TIMES, and many others are venturing into the online space to gain more traction and align themselves with the growing trend.

Modern Marketing Strategies Reshaping the Tutoring Market

Almost a decade ago, tutors used to rely on word-of-mouth publicity and marketing mediums like distribution of pamphlets, brochures etc. With modernised marketing techniques, the process of reaching out to students has become more streamlined and less strenuous. The old-school marketing techniques are not only primitive but are also less-effective and costlier. As more and more students are surfing internet on their phones, marketing tactics like Google Ads, Facebook, and Instagram are the new techniques for marketing tutoring services. As tutors adapt these technologies in their business, they can expect larger reach in less investment. This is one of the biggest reasons why online platforms are more preferred by educationists in the field of tutoring. 50% of tutors and teachers have already started using online platforms to advertise their services and promote themselves.