How Microsoft digitally-enabled Amway to extend improved consumer experience

Direct Marketing giant Amway India Enterprises has launched its first digitally-enabled experience centre in Bengaluru. Partnered with Microsoft to conceptualise and design the store, Amway aims to transform the consumer as well as distributor experience.

Amway has plans to open over 10 such centres pan-India in this decade, informed Anshu Budhraja, CEO, Amway India to mediaperson.

A specially created project team from Amway and Microsoft analysed each and every stage of the distributor/consumer buying pattern to work out a solution which can potentially convert each and every transaction into a lasting memory.

Commenting on the same, Karan Bajwa, Managing Director, Microsoft India, said, "We are pleased to partner with Amway to create an experience which blends digital engagement with physical products and spaces. Amway's digital transformation is centred around the consumer and we are creating experiences which excite them in whole new ways. This is made possible by understanding customer's behaviours captured through various sensors, Internet of things and natural user interface like touch and gestures."

Strengthening its product portfolio, Amway will launch cookware this calendar. Unveiling the same, Budhraja said, “This calendar year alone, we are targeting to launch 10 new products in the country.”

The Experience Store leverages multiple new-age technologies like Augmented Reality, Gamification, Virtual Makeover Solution, Interactive Table Application and Virtual Cart, to give an immersive experience to the user.