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Grofers has started a 10-minute grocery delivery service in 10 cities, including Delhi, Mumbai, Bengaluru, and Jaipur.
Grofers said in a blog post, "Today, we launched our 10th city with the promise to deliver groceries within minutes to your doorstep. While our average delivery times are still hovering around the 15-minute mark, our eventual vision is to be below 10 minutes for every customer in India."
The SoftBank-backed company added that as it signs up more partners and keeps building its network, it is confident of under 10 minutes delivery for the majority of the customers within the next 45 days.
Grofers said customers can now order over 7,000 items of everyday essentials in Delhi, Gurugram, Mumbai, Bengaluru, Hyderabad, Kolkata, Jaipur, Ghaziabad, Noida, and Lucknow.
Tweeting about the service, Albinder Dhindsa, Founder and CEO, Grofers, said, "Our next goal is to bring the delivery time to below 10 mins for the majority of our customers within the next 45 days. If we don't serve your area yet, we will be there very soon."
Last week, the Competition Commission of India had approved the online food delivery platform Zomato's proposed purchase of a 9.3 percent stake in Grofers.
Zomato, last month, had said it has invested $100 million for acquiring a minority stake in Grofers as the company looks to have more exposure to the online grocery segment.
