Green Gold chalks out aggressive expansion strategy

Green Gold Animation, creators of Chhota Bheem and Mighty Raju, is now planning to expand their exclusive licensing and merchandising division – Green Gold Store. Besides targeting tier II cities for expansion via franchising, the brand would also be forming wide variety of tie-ups for spreading their brand’s wings.

Talking about disseminating their brand’s presence further Sudeesh Varma, Head, Green Gold Stores says: “With a viewership of over 40 million children, Chhota Bheem is by far the biggest toon icon in India. The demand for Chhota Bheem and Mighty Raju merchandise among children is rising exponentially. From two outlets and a line of merchandise that numbered just ten products, we have grown to 27 stores with over 200 products within just two years. By the end of this financial year, we hope to open another 23 stores, making the total to 50.  We plan to target tier II cities as the risk factor is lesser. Our aim is to carry out franchise development and connect with consumers everywhere.”

With a new product line being introduced, the company is looking forward to expand further with exciting new merchandise.  Green gold licensing and merchandising (i) Pvt Ltd started its operations in 2008 and stepped into franchising in 2012.  Green Gold is raring to go ahead with its story telling capabilities with big plans for the Indian and world animation / merchandising industries.