Fresh & Naturelle to open more than 100 outlets

Popular brand from East India, Pabrai’s Fresh & Naturelle Ice cream is on a rapid expansion spree. The brand looks forward to open 100+ outlets in the coming years. The brand started franchising in 2010 and currently has 22 outlets out of which 21 are franchisee run.

Kunal Pabrai, Partner, Fresh & Naturelle Ice-cream says: “We were always very clear in our mind that we would be following the franchising route to expand, sharing profits with our franchisees, while we focus on developing the product and perfecting the franchising system.

The brand offers opportunities in two models, kiosk and the standalone parlor model. Pabrai further adds: “Our focus was always to make 100 per cent natural ice creams of a style and quality never tried before in the country. We strive to create ice creams which would make people sit up and go ‘wow’. We invented the popular Pabrai’s Nalen Gur ice-cream which keeps customers coming back again and is one of our signature all-time favourites. Other flavours which are popular include the Tender Coconut, Muskmelon, Kesaria Rabri Malai, Chocolate Hazelnut, Paan and Natural Vanilla, among others.

For Pabrai’s, training is an important and ongoing process. The brand imparts training at three levels. Firstly, it trains its franchisees and staff on daily operations. Secondly, training is given on controls and checks for operations. Thirdly, training on vital systems is provided for franchisors for financial monitoring of their businesses on daily and monthly basis. There is full refresher training done after one month of opening wherein the entire process is repeated.