Five Trends in the Grooming sector that are driving the Franchise Industry

Grooming is one of the most quintessential elements of the beauty and wellness industry. The importance of grooming services has increased as people aspire to stay young, beautiful and groomed without compromising on their budgets. With the trend of personalised grooming going on viral, the overall grooming sector in India is undergoing some major transformation.

The franchise brands in the grooming industry are opening loads of opportunities for beauty entrepreneurs in the field as new trends keep on evolving. Here are the top trends in grooming sector that are reshaping the franchise industry.

#1 Using Organic Products

As per a recent survey, it has been revealed that 59% of women are likely to go green when it comes to buying beauty products. With the trend of organic spreading across the world, beauty franchisors are likely to find potential in the organic products business. As the trend is growing, franchisors are coming up with new product lines that align with the trend of organic beauty.

#2 Customisation and Personalisation

With the growing trend of Do-It-Yourself or DIY, personalisation and customisation is what customers look for while searching for their grooming regime. This way, beauty franchisors are compelled to create personalised regimes for their customers so that they don’t run away to other brands. Products like perfume, makeup, skin care and others are easy to be customised with the help of technologies and the trend is surging the growth of the beauty franchise industry.

#3 Anti-Aging Beauty Regimes

Fighting back the signs of anti-aging is one of the biggest concerns among a huge chunk of women. According to recent reports, the global anti-aging market is expected to reach $333.41 billion by 2021. Therefore, anti-aging regimes are being revamped to fulfil the growing needs of customers in the above-35 age group.

#4 Babycare Products

Millennial moms are increasingly seeking out franchises that provide products and services that are specifically focused on serving children whether it be skin care products or haircuts. Just like beauty spas for adults, kids' spas are popping up that offer a full range of treatments for their young customers, including foot spas, massages, skincare, manicures, pedicures, hair-styling, and make-up.

#5 Male-Centric Niche

Men’s medicine cabinets used to feature shaving cream and cologne. Today, you are likely to find them stocked with a variety of products ranging from cleansers to—all designed specifically for men. The growth of the male grooming products market is being driven by an increasing desire of among male consumers to look and feel good.  This trend is benefitting franchises that focus on making men look good such as male-centric hair salons and those that go beyond hair cutting and shaving services to also provide manicures and pedicures.