Di Bella to beef up expansion in India

Australia’s most premium coffee chain - Di Bella Coffee is now all set to expand its brand’s operations in tier II and III cities. As per the plan, the company would be opening  two stores in Pune and Dehradun in the next quarter. In addition, they will be opening more outlets in Mumbai and Hyderabad. In the next two-three years, the coffee chain is also planning to increase its pan India presence by opening stores in Delhi, Bangalore and Chandigarh.

Sachin Sabharwal, Managing Director, Di Bella, said, “The Indian retail coffee market is growing at a rapid rate. We are the first coffee chain in India to introduce a cross-platform mobile application giving our customers convenience at their fingertips. The application will allow customers to locate their closest Di Bella coffee outlet, invite a friend for coffee, get loyalty rewards (via QR code), learn about specialty coffee-growing regions, and order their favourite Di Bella Coffee anywhere and anytime.”

Currently, Di Bella has ten outlets in Mumbai and two in Hyderabad since its foray into the Indian coffee market in 2012.  For opening  Di Bella Coffee franchise, the invest Rs 25- Rs 60 lakh with an area of 600-1,200 sq.ft is required. The RoI varies between 25 and 30 per cent.

Founded in 2002 by Phillip Di Bella, Di Bella Coffee was created with the mission to give the customers the ultimate coffee experience. As part of global strategy, Di Bella Coffee has expanded its operations into China and India. Di Bella Coffee has over 1,200 retail and wholesale outlets globally, which serve more than 2.4 Million cups of coffee per week.