Dalmia Cement targets to appoint over 600 dealers in Maharashtra

Dalmia Cement Bharat Limited (DCBL) made its entry into Kolhapur as part of its expansion in Maharashtra. At a grand launch in the city, the company's leadership addressed over 170 partners on the opportunity the state offered. Dalmia Cement recently commenced operations at its greenfield cement plant in Belgaum district, Karnataka which will cater to the growing demand in Maharashtra, Goa and Karnataka. The 1300-crore plant which spans 380 acres with a total capacity of 2.5 million tonnes per annum, is the company's eleventh manufacturing facility of the cement group.

As a leader with 24 MNT cement manufacturing and the third largest manufacturing capacity in the country, Dalmia Cement wants to address the needs of its customers in Maharashtra. The Maharashtra market accounts for 10-12% of the total India cement market and has been growing at 3-4% over the last one year.

Mahendera Singhi, Group CEO, Dalmia Cement Bharat Limited said, "DCBL estimates that cement sales in Maharashtra will touch 1 lakh million tonnes by 2020 and in order to tap this opportunity, we are targeting to appoint over 600 dealers in the state of which 170 are in Kolhapur. We will now have a presence across 10 cities including Mumbai, Pune, Thane, Kolhapur, Satara, Ahmednagar etc in the state and are looking to strengthen our market share from 5% to 6% in the next three years."

Dalmia Cement Bharat Limited (DCBL) also announced the launch of its superior grade cement, Dalmia Ultra Cement with HALC in the Maharashtra market. Built on the most modern technology supplied by KHD Germany, the product will see premium positioning in the business. The strong network of dealers built by Dalmia Cement in the region will look to deliver excellent service while being supported with marketing and training.