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Aurelia, a contemporary ethnic wear Indian brand by TCNS Clothing Co Pvt Ltd has recently launched its 100th store in the country at the prestigious Ambience Mall in Gurgaon. This grand launch follows the footsteps of the 200th store opening of W in the capital thus crossing the 300th store mark for TCNS Clothing Company. Currently, the brand operates a mix of company-owned and franchise stores across the country.
At the store launch, Anant Daga, CEO, TCNS Clothing Co Pvt Ltd said, “Aurelia is all set to join the big league of women’s wear brands in the country and we are extremely proud of the achievement. All our credit goes to the loyal customers who have embraced Aurelia and given it the kind of recognition it deserves as a brand.”
Aurelia store promises to provide modern Indian women a one stop shop styles at affordable prices. The brand offers diverse designs across different kurtis, leggings and accessories. Spread across 1,100 sq.ft, the new Aurelia store is a fusion of fashion and aesthetics with stylish store design and interiors. Offering a collection of fashionable ethnic wear, Aurelia was designed keeping in mind those customers who want a continuous flow of good quality fits and effortless products at sharper and affordable prices. The brand has seen strong growth and continues to push the boundaries through its physical channels, exploring the use of attractive displays that extend customers’ access to its products in the store.
With the first store in Ludhiana barely five years ago, Aurelia is now spread across 42 cities and the brand has bigger accessibility plans for women across towns and cities in the country.
