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Navratras mark the beginning of festive season and the most auspicious time for shopping and weddings. Cashing on this festive spirit and to provide Indians an experience of luxury shopping is an upcoming luxury brand seeking franchisees for expansion.

To distinguish your product or service from the competition and to increase your sales you need to create a marketing strategy for your company. In case of franchising, marketing can be done at two levels i.e, national and local. Let us find out in detail

Marriott International is the world’s biggest hotel chain with more than 6,500 properties in 127 countries and territories around the globe

Largest Franchise and Retail Show of Asia, A Runaway Success - Presented a Plethora of Unique Business Opportunities

A franchise network grows only if a franchisor succeeds in keeping the older franchisees in the network. For ensuring the franchisees to stay in the franchise network, a franchisor needs to carefully analyse the franchise system and fulfil his duties and

Following in footsteps of his skipper MS Dhoni, dashing cricketer Virat Kohli is all set to come up with his own chain of gyms and fitness centres. With investment of Rs 190 crore in sight, the plans are to launch 75 centres in three years under the brand

Using the unique medium of drama, to impart speech and communication skills for self-development of the students of all age groups is Helen O’ Grady International. Here is a case study of the company, encompassing its journey, the gains and the pains, a

Quick RoI (return on investment) is the key driver for increasing number of entrepreneurs opting for franchising to start a business venture. Read on to know how far these entrepreneurs research to find out which brand offers best ROI.

After launching its franchise business in 2003, ICICI Securities expanded its market in every nook and cranny of the country. In a tête-à-tête with Ekta Verma, Max Menezes, Vice President & Head Business Partners, ICICI Securities Ltd shares his brands expansion plans and the opportunities offered.

India Will Constitute 5% Of The Total Global Cosmetics Market By 2025 And Become One Of The Top 5 Global Markets By Revenue

The concept of multi-unit franchising is witnessing a sudden thrust among successful franchisees. Realising its potential, more and more franchisees are joining the bandwagon to speed up profit. Explore more about the multi-faceted benefits of the concept

Globalization Is A Complicated Process Because It Involves Rapid Social Change That Is Transpiring Simultaneously Across A Number Of Dimensions, In The World

Indian market is witnessing a great rush of Indian fast food chains. A number of domestic players have already hit this segment and many other are looking to capture this lucrative market for best returns. Read on to explore how Indian fast food brands ar

There are three keywords to The Body Shop's new Asia Fit Store - Sensorial, Customised and Natural.

The success of Eurokids stands as the most oft-repeated examples in the world of franchising. Eurokids had been the first to develop a structured content and pedagogy in the pre-school space in India. It is, thus, the pioneer and the largest pre school c