TechnoSport Opens Flagship Hyderabad Store, Its Largest Exclusive Outlet Yet

TechnoSport, one of India’s fastest-growing activewear brands, has unveiled its largest Exclusive Brand Outlet (EBO) at Sarath City Capital Mall, marking a major milestone in its South India expansion strategy.

Spread across 4,200 sq. ft. on the mall’s first floor, the flagship store was inaugurated by Telugu actor Teja Sajja, along with TechnoSport CEO Puspen Maity and Director Amit Santhalia. The launch drew strong footfall from fitness enthusiasts and shoppers, following the brand’s recent activation campaign in Hyderabad focused on sun protection and performance wear.

With this opening, TechnoSport now operates 28 EBOs nationally as it accelerates toward its target of 300 exclusive outlets across India. The store houses the brand’s complete lineup of performance-driven apparel, including its proprietary innovations such as Cotflex, Techno Dry, Matpiq, TECHNOCOOL+, TechnoWarm, TechnoGuard and UPF 50+ protection technologies.

Designed as a next-generation retail space, the Hyderabad outlet features India’s first Holoflex transparent LED screen, enabling immersive and dynamic digital merchandising. An upgraded POS system ensures faster checkouts, while the store’s layout and digital touchpoints aim to elevate product discovery and deliver a premium shopping experience.

TechnoSport is simultaneously ramping up its presence across Andhra Pradesh and Telangana, with new stores coming up in Vizag, Rajahmundry, Kakinada and Anantapur. Additional expansion is planned in Hyderabad, Bengaluru and Chennai as the brand strengthens its footprint in both metro and fast-growing emerging markets.

The company said the flagship store underscores its commitment to offering high-quality, performance-led activewear to a wider consumer base across India.