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The opening is part of the company’s broader expansion strategy following its recent announcement to add 35 new stores across India.
Located in Anand, popularly known as the ‘Milk Capital of India’, the new store aims to cater to the city’s growing base of professionals, entrepreneurs and NRIs. Pepperfry believes the region’s rising residential development, coupled with increasing demand for premium furniture and home décor, makes it a strategic market for expansion.
The franchise store is led by Jay Patel, a civil engineer by profession, who has partnered with Pepperfry to bring the brand’s omnichannel home furnishing experience to customers in Anand and nearby Vallabh Vidyanagar.
The company also acknowledged the efforts of its supply chain and operations teams for successfully executing the launch, reaffirming its commitment to making thoughtfully designed furniture and home solutions more accessible across India.
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