CRC Group has joined hands with restaurateur A.D. Singh to introduce Olive Café & Bar at its premium development, The Flagship Beyond—marking the brand’s debut collaboration in Noida.
The association, led by Singh in his role as Founder and Managing Director of the Olive Group of Restaurants, is designed to further position The Flagship Beyond as a thoughtfully curated lifestyle destination.
Spanning nearly 12,000 sq ft, Olive Café & Bar is celebrated for its Mediterranean-inspired cuisine and signature rustic-chic design, featuring white-pebbled courtyards and rooftop settings. With a strong presence in cities like New Delhi and Mumbai, the brand is known for its Italian-Mediterranean menu, popular Sunday brunches, and handcrafted cocktails.
AD Singh, Founder & MD, Olive Group of Restaurants, said, “For us at Olive, every new space is an opportunity to create something that feels both personal and contextual. Our collaboration with CRC Group for The Flagship Beyond felt instinctive, given their clear vision of building a destination that values experience as much as design. Noida has been on our radar for some time, but it was important to find the right setting, and CRC’s The Flagship Beyond felt like the right fit. We look forward to bringing Olive’s signature warmth, food, and easy elegance to a new audience, and becoming a part of the city’s evolving dining and social narrative.”
Satish Garg, Chairman and Founder, CRC Group, said, “At CRC, we have always focused on curating environments that feel elevated yet intuitive. We are delighted to welcome Olive Café & Bar to one of our prestigious projects, and see this association as the beginning of a long-term collaboration that will add enduring value to the destination.”
The launch represents a key step in CRC Group’s growth strategy, underscoring its emphasis on experiential retail and strategic collaborations. With the addition of Olive Café & Bar, The Flagship Beyond is being shaped into an integrated destination where retail, dining, and cultural experiences seamlessly come together.