Max Fashion, India’s leading family fashion brand, has further strengthened its presence in Rajasthan with the launch of its sixth store in Jaipur. Located in Vaishali Nagar, the new outlet positions Jaipur among a select group of cities in India to host six Max Fashion stores, highlighting the city's strategic importance in the brand’s nationwide growth.
Spread across 12,000 square feet and spanning three floors, the store features Max Fashion’s refreshed retail identity, designed to deliver a modern, engaging, and immersive shopping experience. The new location offers an extensive selection of apparel across menswear, womenswear, and kidswear, as well as footwear and accessories—making it a comprehensive destination for festive and everyday fashion needs.
In celebration of the launch, the store hosted a vibrant in-store fashion show featuring mothers and children walking the ramp in the latest Max collections, underscoring the brand’s positioning as a family-centric fashion destination.
Commenting on the expansion, Sumit Chandna, CEO of Max Fashion, said, “Jaipur has been one of our strongest markets, and this sixth store further deepens our connection with customers in the Pink City. The continued growth in Rajasthan reaffirms the trust our customers place in us. As we enter the festive season, this launch gives us another opportunity to make quality fashion more accessible to families.”
With the opening of the Vaishali Nagar store, Max Fashion now operates 15 stores across Rajasthan and over 520 outlets in 210 cities nationwide, solidifying its position as one of India’s fastest-growing family fashion brands. Since its debut in 2004, Max Fashion has expanded its global footprint across 19 countries, including key markets in the Middle East and South Asia.