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Strengthening its commitment to women-led entrepreneurship, L'Oréal Paris has partnered with Shark Tank India on Sony LIV to provide aspiring women entrepreneurs with early access to apply for the show's upcoming season, ahead of the general application process.
As part of the collaboration, the partners have introduced an exclusive application window for women founders, offering them a head start on one of India's most prominent startup platforms. According to the brand, the initiative is designed to provide greater access to mentorship, investment opportunities and national visibility for women-led businesses.
The partnership aims to encourage higher participation from women entrepreneurs while aligning with L'Oréal Paris' broader mission of fostering entrepreneurship and expanding financial and business opportunities for Indian women.
To mark the collaboration, L'Oréal Paris and Shark Tank India have released a campaign film on Sony LIV. The film portrays women overcoming societal expectations, fear of judgement and self-doubt to pursue their entrepreneurial ambitions and take the first step by applying to present their business ideas on Shark Tank India.
“The collaboration is a strategic expression of L'Oréal Paris' belief that women deserve equitable access to opportunities, capital, and platforms that can accelerate their ambitions,” announced the brand. “Through this partnership, L'Oréal Paris is helping create meaningful pathways for women founders to transform their ideas into thriving businesses and empowering them to define their own worth.”
