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Japanese consumer goods major Kao Group has partnered exclusively with kindlife to expand the reach of Japanese beauty brands in India.
Under the collaboration, Kao’s skincare label Bioré will be distributed across the country through Kindbox, the distribution arm of kindlife.
The alliance reflects Kao Group’s continued focus on strengthening its presence in India’s growing beauty and personal care market, while also helping kindlife broaden its portfolio of global beauty offerings. Through Kindbox, the companies aim to scale Bioré’s presence across both digital and offline retail channels.
Commenting on the partnership, Radhika Ghai, Founder and CEO of kindlife, said, "This partnership is about building category infrastructure, not just moving products. J-Beauty is anchored by cutting-edge technology and cult classics, and Bioré is undeniably the most loved Japanese brand globally with their sunscreens already having a massive following in India. We are committed to building Bioré into a category-defining brand here, investing in its visibility, relevance, and long-term consumer equity across every touchpoint. What makes this partnership powerful is the synergy at its core - Kao brings decades of world-class R&D and formulation excellence, and we bring a deep understanding of how India discovers and adopts global beauty, and how to scale it."
The partnership comes amid rising demand for Japanese skincare products in India, fuelled by growing consumer exposure to international beauty trends and a preference for performance-driven skincare offerings.
Through the collaboration, kindlife and Kao Group plan to strengthen brand visibility, widen product access, and accelerate consumer reach through an integrated omnichannel distribution approach.
Jun Shukunobe, Brand Director of Asia Skin Care Business, Kao Group, said, "India is one of the most exciting growth frontiers for global beauty today. The Indian consumer is deeply informed and ready for the next wave of high-performance skincare and that is precisely where Kao's science-led formulations excel. Backed by patented technology and a robust pipeline of new product innovation, Kao is well-positioned to meet the evolving needs of the Indian consumer. kindlife's understanding of this market makes them the ideal partner to bring Kao's innovation to Indian consumers at scale."
The collaboration underscores the increasing focus of global beauty players on India, as the country gains prominence as a high-growth market for premium skincare and wellness products.
