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Prominent quick-service restaurant (QSR) brands such as KFC and McDonald’s have been removed from Rapido’s food delivery platform Ownly across multiple Bengaluru pincodes.
The brands were earlier available on Ownly through a partnership with hyperlocal discovery and delivery platform Magicpin. However, they have now been delisted following technical challenges in the integration between the platforms.
“Integrating with large QSR chains takes time due to complex tech systems. So, while that onboarding progresses, we’ve partnered with Magicpin to ensure customers have adequate choice — although these orders currently account for less than 3% of our volumes. At its core, Ownly is being built for the next 100 million households which includes the everyday earners, students, and small entrepreneurs — by enabling low-barrier participation. We take nothing from restaurants and look to enable everyday low pricing. In doing so, we aim to bring more of India’s kitchens online, making food delivery more accessible while empowering restaurant partners from day one,” informs Ownly.
At present, the company stated that around 25,000 restaurants are directly onboarded and active on the platform. However, it has not disclosed how many of these listings come via its integration with Magicpin. It also refrained from sharing key operating metrics such as daily order volumes, average order value, monthly active users, unit economics, or planned city expansion timelines.
The platform had partnered with Magicpin in November 2025 to tap into its extensive network of over 80,000 restaurants. It is also notable that Zomato holds an estimated 15% stake in Magicpin.
Introduced as a standalone application in March following a seven-month pilot in Bengaluru, Ownly is positioned around a simplified pricing approach. The platform does not charge restaurants any commission and avoids additional fees such as platform charges, packaging fees or small order surcharges. Customers are billed only for the food, priced at dine-in parity, along with a delivery fee and applicable GST. The platform also does not extend discounts on orders.
Ownly’s monetisation structure has undergone a notable change since its initial restaurant pitch in June 2025, when the platform proposed that restaurants would absorb delivery costs while customers paid only the food bill and applicable GST.
This approach was later revised, moving to a hybrid framework that introduced a shared cost model with tiered pricing linked to order value.
