397
/ 3
Min Read
OVS, Italy’s leading fashion retailer, has launched its first store in Mumbai at Sky City Mall, Borivali. The opening marks a key milestone in the brand’s India expansion, following the successful debut of its New Delhi store. With this, Sky City Mall, Borivali now hosts the brand’s second outlet in the country.
Spread across approximately 11,000 sq. ft., the Mumbai store showcases OVS’ latest global retail concept, designed to deliver a modern and seamless shopping experience.
The outlet features a comprehensive, family-focused ассортимент across womenswear, menswear and kidswear, spanning everyday essentials to premium and contemporary collections. It houses key lines including OVS mainline, PIOMBO, Les Copains, B.Angel, Altavia and OVS Kids, bringing accessible Italian fashion to Mumbai consumers.
To create buzz ahead of the launch, OVS introduced a distinctive tram-inspired installation at Sky City Mall. Reflecting the brand’s Italian heritage and urban aesthetic, the installation acted as a high-impact visual showcase, offering shoppers an immersive glimpse into OVS’ design language while building anticipation ahead of the official opening.
Sundeep Chugh, Managing Director, OVS India, said, "Mumbai marks an important step in our India journey and reflects our long-term commitment to the market. It's a city that sets the pace for fashion and retail, making it a natural fit for OVS. The response in New Delhi has been encouraging, and with Mumbai we're building on that momentum. Our focus is to bring accessible Italian style to more consumers and steadily grow as a trusted fashion destination for the entire family."
Carmine Di Virgilio, Global Chief Retail Officer, OVS S.p.A., added, "India represents one of the most compelling growth opportunities in our international portfolio, and Mumbai is central to that strategy. This opening reinforces our commitment to investing in markets that demonstrate strong consumer dynamism and long-term scalability. We see significant headroom for growth in India and remain focused on building a sustainable, future-ready presence that combines our Italian design heritage, operational excellence, and responsible fashion philosophy."
As part of its Mumbai launch, OVS is rolling out an advertising campaign that highlights the brand’s effortless and intuitive approach to everyday style. Tailored to reflect the city’s fast-paced rhythm, the campaign positions OVS as a confident, go-to choice for consumers across every moment of their day.
The campaign is currently live across OVS’ YouTube and Instagram channels, supported by a targeted out-of-home (OOH) rollout at key locations across Mumbai, driving strong visibility and engagement with the city’s fashion-forward audience.
Globally, OVS operates over 2,600 stores across multiple markets and is known for blending Italian design with accessible pricing. Sustainability remains a core focus, with ongoing efforts in responsible sourcing, water-efficient processes and the use of recyclable materials.
The store is now open at Sky City Mall, Borivali, welcoming Mumbai shoppers to explore OVS’ latest collections across womenswear, menswear and kidswear.
