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Häfele, a global leader in home and kitchen solutions, has strengthened its presence in North India with the launch of its new premium appliances studio, Ananta, in Noida. Strategically located in Sector 104, near Starling Mall, the studio marks a significant step in the company’s regional expansion and underscores its focus on delivering premium, design-driven appliances to the Indian market.
Designed to serve as a one-stop destination for architects, interior designers, developers, and discerning homeowners, the 1,650 sq. ft. studio offers an immersive environment to experience Häfele’s extensive appliance portfolio. This includes both small domestic appliances—such as coffee machines, juicers, and blenders—and its complete range of built-in kitchen solutions, including hobs, cooker hoods, ovens, microwaves, dishwashers, and washing machines.
The launch event was attended by key company representatives including Mr. Frank Schloeder, Managing Director, Häfele South Asia; Mr. Gregory, Business Head, Häfele; and Mr. Ishan Yadav, Director, Ananta & Co., along with channel partners, distributors, and members of the Häfele India team.
“The launch of Ananta in Noida reflects our commitment to bringing innovative and high-performance home solutions closer to our customers,” said Mr. Frank Schloeder. “Through this studio, we aim to elevate the appliance buying experience by offering a space where customers can interact with our products in real-life settings.”
What sets the studio apart is its focus on experiential engagement. With fully functional kitchen setups, visitors are encouraged to explore and interact with Häfele’s appliances as they would in a modern home environment. This approach allows customers to better understand the functionality, design, and integration of appliances into contemporary living spaces.
Noida’s growing status as a premium residential and commercial hub in the Delhi-NCR region makes it a strategic location for Häfele’s latest initiative. The city’s affluent, design-conscious consumer base aligns with the company’s objective of offering world-class home solutions supported by expert consultation and after-sales service.
The launch of Ananta aligns with Häfele’s broader retail strategy in India, which emphasizes direct customer engagement, localized presence, and experience-driven retail formats. The company continues to expand its footprint across key metropolitan and Tier 1 cities to meet growing demand for high-quality home and kitchen solutions.
With the introduction of this new studio, Häfele reaffirms its commitment to setting new benchmarks in the Indian home appliances market through innovation, customer-centric design, and excellence in execution.
