Croma Revives ‘Everything Apple’ Campaign with a Bigger Summer Push

Croma, India’s leading omni-channel electronics retailer from the Tata Group, has announced the return of its much-anticipated Everything Apple Sale in a bigger, phase-wise format across April, May and June. Designed to make upgrading across the Apple ecosystem easier and more rewarding, Phase 1 will run from 3rd April to 19th April, featuring offers across iPhone, MacBook, iPad, Apple Watch, AirPods and more.

Croma’s refreshed campaign aims to make upgrades more accessible and rewarding for students, young professionals, creators and loyal Apple users alike. Whether it’s students gearing up for college, creators upgrading their tools, or professionals refreshing everyday tech, the Everything Apple Sale unlocks meaningful savings across iPhones, MacBooks, iPads, Apple Watches and AirPods through a mix of exchange offers, bank cashback, Tata Neu Coins, easy EMI options, student and teacher benefits, exclusive store-led bundles and additional savings of up to 10% for HDFC Tata Neu cardholders.

As part of the sale, Apple’s latest iPhones see some of the strongest price advantages. The iPhone 17 (256GB), launched at an MRP of ₹82,900, is available at a stunning starting price of ₹44,768*. How to get this offer:

• Exchange your old smartphone for up to ₹23,500 (depending on condition and model)
• Receive an additional exchange bonus for up to ₹8,000
• Receive up to ₹1,658 discount coupon
• Unlock a Tata Neu Coins benefit of up to ₹4,974

Croma is also extending strong offers in the laptop category. The MacBook Neo (13-inch) is available at a special student & teacher price of ₹39,069*, a significant drop from its MRP of ₹69,900. How to get this offer:

• Start with the student & teacher price of ₹62,910
• Exchange an old device for up to ₹12,500 (depending on condition and model)
• Receive an exchange bonus for up to ₹7,000
• Get a Tata Neu Coins benefit of up to ₹4,341

Beyond iPhones and MacBooks, the sale brings compelling offers across the Apple ecosystem:

• iPad (11^th Gen) worth ₹34,900, can be availed at a starting price of ₹29,489*
• Apple Watch SE 3 worth ₹25,900, can be availed at a starting price of ₹23,388*
• AirPods Pro 3 worth ₹25,900, can be availed at a starting price of ₹22,491*

“With the return of the Everything Apple Sale in a larger, phase-wise format, we are making it even easier for customers to upgrade across the Apple ecosystem with greater value and flexibility. From students and first-time buyers to creators and loyal Apple users, this campaign is designed to unlock meaningful savings through a strong mix of exchange benefits, financing options and ecosystem-led offers. At Croma, our focus remains on delivering a seamless omni-channel experience while enabling smarter, more rewarding upgrades this summer,” said Amit Agarwal, Chief Marketing Officer, Infiniti Retail Ltd.

*All prices and offers vary depending on the model, store, city, and availability.