Articles

Advertising and promotional strategies form the backbone of any new product, venture or project. Franchising is not aloof of its impact. Brand Licensing is one such strategy along with character licensing. Dwell ...

• By - Opportunity India Desk
• Sep 29, 2017 / 5 MIN READ

In the past few years social networking sites have emerged as a powerful medium for brand promotion. Business owners and franchisors are extensively using social networking sites. The social networking sites need ...

• By - Opportunity India Desk
• Sep 29, 2017 / 5 MIN READ

Customer satisfaction is of utmost importance for any business owner, retailers or service provider. Franchise is not an exception. An unhappy customer can bring negative impact to franchisee and may lead to ...

• By - Opportunity India Desk
• Sep 29, 2017 / 5 MIN READ

Expansion is inevitable for a brand’s success. Having realised its significance, business owners generally plan huge expansion via franchise route. However, massive expansion may create competition among franchisees as the catchment areas ...

• By - Opportunity India Desk
• Sep 29, 2017 / 5 MIN READ

New franchisees need adequate training to begin operations and run business efficiently there on. Typical to each franchise system, a franchisee training programme brings uniformity in the franchisee network. What does franchisee ...

• By - Opportunity India Desk
• Sep 29, 2017 / 5 MIN READ

With majority of business owners and franchisors becoming internet savvy and having realised the wider scope and reach of digital media, online marketing is emerging as a latest promotional and advertising medium. ...

• By - Opportunity India Desk
• Sep 29, 2017 / 4 MIN READ

Every franchisor tries to keep his/her franchisees updated with the latest developments of the brand to keep them motivated. However, these routine training and motivational speech sometimes sound monotonous and boring. To ...

• By - Opportunity India Desk
• Sep 29, 2017 / 4 MIN READ

‘All work and no play make Jack a dull boy’ holds special significance these days as we are so busy in our daily routines that we hardly get any time to cherish ...

• By - Opportunity India Desk
• Sep 29, 2017 / 6 MIN READ

E-newsletter is the latest promotional technique which is getting popular among business owners. Franchisors are also not free from the impact of this emerging practice. E-newsletters targets huge audience with a personal ...

• By - Opportunity India Desk
• Sep 29, 2017 / 5 MIN READ

Business owners enter the franchise domain with high aspirations. However franchising being a specialised business model needs complete understanding of the concept which most of the business owners do not have (more ...

• By - Opportunity India Desk
• Sep 29, 2017 / 4 MIN READ

A successful franchise business stands on the pillars of trust between the company and its franchise partners. The franchisor entrusts a franchisee to grow and protect his brand while a franchisee hands ...

• By - Opportunity India Desk
• Sep 29, 2017 / 4 MIN READ

Every franchisor needs to protect the real essence of the brand. It can be possible only when he designs a right business model and also standardises the franchise agreement. Read on to ...

• By - Opportunity India Desk
• Sep 29, 2017 / 5 MIN READ

In this age of technology, gadgets have become a way of life. Daily routines are dependent upon number of devices, especially mobile phones, making them indispensible for a comfortable living. And given ...

• By - Opportunity India Desk
• Sep 29, 2017 / 5 MIN READ

As per an ASSOCHAM report, the Indian footwear industry has grown at a CAGR of 15 per cent and is expected to grow by 25 per cent for the next ten years.

• By - Opportunity India Desk
• Sep 29, 2017 / 6 MIN READ

Franchising, a little known way of doing business in India in the 1990s, has gained tremendous popularity because of the inherent merits of this business model.

• By - Opportunity India Desk
• Sep 29, 2017 / 7 MIN READ