Wella professionals rope in International TV fame Whitney Port for EIMI styling range

Wella Professionals, a premier name in the hair cosmetics and pioneer of innovation, has introduced international TV personality Whitney Port as its brand ambassador. 

The 30-year-old announced the news on social media platform - Instagram, expressing her excitement towards the prospect of having ‘good hair’ constantly, as part of the partnership with the renowned hair care brand.

''I am so thrilled to announce my official partnership with @WellaHairUSA! I see lots of good hair days coming my way ;) Stay tuned for more! #WellaxWhitney,” noted the model-turned-actor.

‘The Hills’ American TV series fame, Port is expected to launch the EIMI styling range of Wella Professionals in September 2015. The styling range is all about creating ‘unique’ looks for her glossy mane, which she sees ‘as an extension of (her) personality,” unveiled she.

Reportedly, Whitney in a recent statement said, ''I am so excited to be partnering with Wella. As someone who is a true believer in celebrating unique style and vision, I am always searching for new products that allow me to create looks that reflect my personality. It makes me incredibly proud to work with a brand that celebrates artistic, dynamic individuals who are willing to make a statement with their style and the NEW EIMI line is amazing.”

While some reports shared Port praising one particular product from the entire styling range. “The Dry Me texturising spray is a must-have; it instantly gives my hair effortless volume and smells incredible. I look at my hair as an extension of my personality, and my favourite EIMI products allow me to treat it like an accessory,” Told Port to a leading international news portal.

Expectedly, soon the designer, fashion blogger and former TV star, Port, would be engaged with Wella’s followers on social media and make personal appearances on behalf of the brand.