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E-Teenz, owned by Dhananjai Apparels has unveiled its first exclusive brand outlet in Kolkata via franchising. Spread over an area 400 sq. ft, the outlet will showcase vibrant and joyful decor in shades of pink, orange, green, red, and blue wooden panels on the wall. The company has recently engaged the expertise of Francorp for expansion via franchise route.
The company is planning to launch 25 more EBOs in tier II and III cities during the fiscal year 2010-11 through franchise route. For this, it has already identified about seven to eight properties for its proposed outlets. E-Teenz aims to offer world-class quality, design, comfort, fit and style to the consumer at a price that everyone can afford.
The company has acquired its market presence by retailing its merchandise through large format retail stores, including More, Reliance Trends, Coupons, Star Bazaar, Central and Ritu Wears. The company intends to showcase its products through EBOs, Multi-Brand Outlets (MBOs) as well as franchise format, in a bid to strengthen its retail footprint across India.
In the year 2008-09, the overall turnover of the company stood at Rs 100 million and it has set a target of about Rs 400 million turn over by the end of 2010-11.
