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Ather Energy, the Electric vehicle maker, is planning to foray into the auto hub of India, Chennai, in June 2019.
After its commercial launch in Bengaluru in 2018, Chennai is the second city Ather is entering.
Ravneet Phokela, Chief Business Officer, Ather Energy, said, “The launch in Chennai is like a homecoming for Ather, as the organization was conceptualised at IIT Madras. We have already started receiving pre-order interest from enthusiasts on the website.”
“As we enter this exciting market, we are looking at extending the same go-to-market strategy that we employed in Bengaluru, starting with accepting pre-orders, setting up of the charging infrastructure and the Experience Center, followed by the delivery of vehicles,” he added.
As part of its expansion plans, Ather is eyeing to be in 30 cities over the next couple of years.
For Bengaluru, Ather Energy will launch both its products 450 and 340, along with setting-up its public charging infrastructure, Ather Grid.
