Son of Dinesh Jain of Insight Cosmetics, he joined the business in 2016 which was started as colour cosmetics manufacturing in the year 1986 under the brand VOV International. It was started from a small operation based in Vasai, a suburb of Mumbai with 10 workers and a small distribution network only in Mumbai. Today, it has expanded to more than 20 states with a presence in 12000 retail and novelty stores across India. It is also present on more than 12 online platforms. In 2012, Dinesh Jain started with the brand Insight Cosmetics making an impressive growth story.