ShivramSaran is the Associate Vice President & Head for JCB consumer products India and he spearheads JCB’s brand licensing business in India.

Prior to joining JCB India, Shivram held various positions in Reliance Retail for five years. Head – Marketing & Business Head – Sports footwear category were noteworthy positions he held at Reliance Footprint.

Regional operations head (AP state) - Lifestyle Stores, Business head - Benetton Outlets with Prateek Lifestyle, Business head - Greater Asia Distributors, Kuala Lumpur, are some of the positions Shivram held during his 22 year career in International and Indian retail.

Regional operations head (AP state) - Lifestyle Stores, Business head - Benetton Outlets with Prateek Lifestyle, Business head - Greater Asia Distributors, Kuala Lumpur, are some of the positions Shivram held during his 22 year career in International and Indian retail.

Shivram holds a Bachelor's in Industrial and Production Engineering from Bangalore University. Right after graduation, Shivram started-off as a brick & mortar entrepreneur in Indian retail & then moved to Kuala Lumpur to gain experience in the global luxury brands marketthrough extensive travel across far-east & Europe.