With an experience of over two decades that spans across categories, Sandeep currently heads the brand extension business of Bennett, Coleman & Co. Ltd (BCCL), one of India’s largest multimedia conglomerate. With legacy brands like Filmfare, Femina and Miss India in its portfolio, Sandeep’s mandate is to extend these brands into the consumer space, outside their existing core businesses.

Prior to BCCL, Sandeep spent 8 years at Viacom18, heading their Consumer Products division to create sustainable licensing model around their brands & IPs such as MTV, Vh1, Spongebob SquarePants, Dora the Explorer and Southpark, amongst others.

Before Viacom18, Sandeep spent over 10 years as a consultant with Marketing & Communications agencies - working on hyperactive consumer-driven brands such as Seagram’s, Lakme, Pepsodent, indya.com, Carrier, Sony Entertainment Television, Louis Vuitton and South African Tourism, amongst others.

He firmly believes that the best business decisions are the ones that are driven partly by insights, and partly by instincts.