social media 2017-08-26

Benefits of Social Media marketing for your brand

Social Media Marketing is the most preferred method to get your business the attention it deserves

By Feature writer
Benefits of Social Media marketing for your brand

Research shows that by using as little as six hours a week on the internet, you can actually make a remarkable shift in your business’s position when it comes to traffic and sales online, and that also on very little investment. Today, about 90 percent of entrepreneurs of all kinds are making good use of social media channels to generate eyeballs for their businesses.

Social media networks makes for a sustainable chunk of any marketing strategy. This is because the various benefits accruing from presence online is so great that if you are not spotted online, you have missed the bus, literally.

Get your brand noticed
The first thing that happens is that you are noticed, and instantly. Believe it or not, except the electricity and internet cost, there is hardly any expense being incurred on this medium of publicity. No wonder it is ‘a cost-efficient digital marketing method used to syndicate content and increase business’ visibility’. For this, first have a social media strategy in place. This will greatly increase your brand recognition amongst a variety of customers.

Create social media profiles for your business and get acquaintances, colleagues, well wishers, friends and family to start liking your page. Then comes the ‘share’ part of it; it is that simple. Once people are noticing your stuff, your brand automatically gets more eye-balls. This also helps build a reputation for your business. Each post shared has a chain reaction that introduces to a new network of individuals, which can lead them to becoming potential customers, and the more people who know about your business, the better.

Centralised theme
It is a good idea to have a running theme or hashtags that connect your connect from one platform to another. This will organically help reach out to many people and create the right brand connect that you are aiming at. If you have a range of products, for a day or a week, talk about only one aspect of a product and carry on boosting it through various channels and related words.

Good Hit Results
Everyone today is using Google and the best way to get noticed in a search is that you ensure your website features on the first page of a search. This is primarily done through search engine optimization and research suggests that 58 percent businessmen have found search engine optimization to help move customer traffic faster to their products. It is also to design content in such a manner that keywords and well embedded in it. This automatically increases the chances of being spotted in a search string.

Develop a circle of trust
It is a well known fact that the more you interact with your customer, the more you understand his/her needs and the better you will sell. On the social media platform, you have the option of making an instant connect with the customer. As your product has more visibility, your business gains more opportunities for conversion.

If you are posting content which is interesting and eye catching, chances are you will be selling off the roof in no time. Those brands that are interactively sharing content, commenting, and posting statuses on social media, it personifies a brand. People prefer to do business with people, rather than companies; so brand loyalty is automatically created.

Instant Feedback
Because you are directly connected to the customer, you will get to understand the business dynamics that much better. Your post is getting likes or not getting any; will decide whether you are going on the right track or not. This gives you a concrete idea as to what is working well, what needs to be improved and where you need to make more effort.

Content and pictures reign supreme and are hardly costly anymore. However, there is talent which makes both elements work well and that is something which all entrepreneurs should invest on.

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