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Education Industry 2016-10-05

Why more players are eyeing opportunities in digital marketing courses

Digital marketing holds huge promise for management students and they are snapping up roles with a new wave of marketing firms. Technology continues to drive business in the 21st century, and mastery of digital marketing operations and techniques is a prer...

Why more players are eyeing opportunities in digital marketing courses

In the modern era, digital marketing skills are in serious demand and the digital skills gap is set to widen. With the booming job market brands are putting more of a focus on digital marketing than ever before. Bigger budgets, increased pay and more career choices are just some of the benefits digital marketing professionals can look forward to this year and beyond.

Digital marketing holds huge promise for management students and they are snapping up roles with a new wave of marketing firms. MBAs have greater potential for jobs in new marketing trends. Technology continues to drive business in the 21st century, and mastery of digital marketing operations and techniques is a prerequisite for success. There are multiple benefits of pursuing a course in digital marketing. Lets read some of them below:

Reduce cost

Business can develop its online marketing strategy for very little cost and can potentially replace costly advertising channels such as Yellow Pages, television, radio and magazine.

Simple to measure

One can see in real time what is or is not working for the business online and can adapt very quickly to improve the results. For measuring traffic to site one can use Google Analytics to measure specific goals set for the website or blog and most packaged email marketing solutions provide good insight into how many people are opening, reading and converting from the emails.

Greater client appeal

Firms involved in digital marketing have the benefit of looking attractive to customers in results that can be brought by a medium rapidly. Online marketing gives a range of options to promote their business in the market.

Thus, the technique and overall success of marketing strategies rely on business objectives and the total amount the business desire to purchase online marketing.

Brand Development

A well maintained website with quality content targeting the needs and adding value to the target audience can provide significant value and lead generation opportunities. The same can be said for utilizing social media channels and personalized email marketing.

Greater engagement

With digital marketing you can encourage your prospects, clients and followers to take action, visit your website, read about your products and services, rate them, buy them and provide feedback which is visible to your market. So it doesn't take long for good publicity to enhance the prospects of your business.

Realising future prospects of digital marketing, many institutes and online education platforms have come out with professional courses in digital marketing. Some of the best platforms to pursue this course have been listed below.


Simplilearn is one of the leading platforms for online training and professional certification programs. They have around 30 courses in digital marketing that provide hands-on experience in various Digital marketing domains. Accredited by OMCP, these courses are aimed at helping working professionals & aspirants stay ahead of the digital curve with relevant skills.

Digital Vidya

Digital Vidya is the first to launch Social Media Marketing course series in India. Since January 2010, they have had participations from over 5000 professionals (including CXOs) and students, from over 2500 organizations and institutions such as Philips, Google, eBay, Reliance, Star TV, Cisco, SAP, Naukri, Citibank, GM, Toyota, ITC, CNBC, NIIT, IIM Ahmedabad and IIM Lucknow, in more than 200 Digital Marketing training programs conducted by them.

Digital Vidya also offers Digital Marketing (CDMM), Mobile Marketing (CMMM) and Social Media Certification programs (CSMMP) in association with V-Skills, a Govt. of India initiative. They conduct a Free Weekly Digital Marketing Orientation Session for those who want to understand how digital marketing can help them grow their career or scale their business.

They also have an active placement cell with digital marketing employment opportunities for their alumni.

Manipal ProLearn

Manipal Global Education Services offers online and classroom based courses on digital marketing. Their online certification program spanning 30 hours of learning covers various aspects of digital marketing such as SEO, SEM, ORM and Analytics. Those interested in learning Google AdWords and advanced online marketing techniques can opt for their Digital Marketing Professional Program – a joint certification by Manipal ProLearn and Google India, that comprises of e-learning, classroom training and live projects.


Course in digital marketing explores several aspects of the new digital marketing environment, including topics such as digital marketing analytics, search engine optimization, social media marketing, and 3D Printing. After completing the Digital Marketing Specialization one has a richer understanding of the foundations of the new digital marketing landscape and acquire a new set of stories, concepts, and tools to help one digitally create, distribute, promote and price products and services.

XLRI, Jamshedpur

XLRI, the Xavier School of Management, one of the nation’s premier B-Schools, offers a specialised online certificate program in digital marketing for professionals employed in marketing, advertising, branding, communications and sales.

This e-MDP course provides an in-depth understanding of what constitutes digital marketing and the skills required to run a digital marketing program, and also to help understand the role of digital marketing in the larger context of marketing, business and industry. The course exposes students to the strategic use of digital marketing tools in a measurable, actionable and effective marketing program.

The course module is spread over 15 weeks (4 months) and is held through live lectures by XLRI faculty that are beamed online to students’ desktops, laptops and classrooms using Talentedge’s Direct To Device platform. Beside lectures, case studies, interactive sessions, project work and class exercises, students get to work on live projects.


The All India Management Association (AIMA) along with Digital Vidya offers a joint Certification Program in Digital Marketing and Analytics. The major digital marketing tools covered in this course are email marketing, SEO/SEM, pay per click, affiliate marketing, digital display, mobile marketing, online video and social media analytics. Spread over a period of three months, this online course is divided into 6 modules, costing Rs. 36,000 + service tax.

Indian School Of Business

Indian School of Business offers Marketing & Analytics Program For Ecommerce. This is a 5 day program and ideal for CMOs, Digital Marketing Strategists, and Ecommerce entrepreneurs. With faculty from ISB & Emory University, the program is designed to give senior executives a strategic and hands-on perspective of cutting edge topics in ecommerce & mCommerce marketing. The program gives a holistic approach to omni channel retailers who are leveraging the ecommerce market place model and brick & mortar stores. Aspects like the purchase funnel and lifetime value of the customer are essential for an e-business and the program focuses on how return on investment can be optimized for such businesses.

Thus, with such courses high in demand and the supply rising equally, digital marketing courses are set to offer high returns to the service providers. 

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