Sattviko to focus on delivery biz, acquires Jaipur based Call A Meal for undisclosed amount

Delhi based Sattviko has acquired food delivery startup Call A Meal for an undisclosed amount.

Started in 2014 by Kartik Singhal, Call A Meal is doing great numbers in Jaipur by offering meal services to homes and offices.

"With this acquisition, our focus is to strengthen the delivery service, which was always a secondary business for us and now we want to make it a key business," shared Prasoon Gupta, Co-Founder and Director, Sattviko.

After the acquisition, Singhal will join the core team of Sattviko to scale up its delivery service business that has been operational for over a year now.

The acquisition also gives Sattviko access to Call A Meal's custombers.

"They will now be targeted by the same team but with the Sattviko brand," Gupta said.

Sattviko which has been serving as QSR brand, is now focusing on bigger format by opening fine dining restaurants where the brand will bring the modern Indian cuisine into vegetarian format.

“We are sure that people will love our food as we have also brought celebrity chef Bhakti Arora of TV show Master-Chef India fame as our corporate executive chef,” added Gupta.

The start-up also entered the natural and herbal yogic products segment earlier this year and is selling the products through its own portal as well as ecommerce marketplaces such as Paytm, Snapdeal and Grofers. Present in Delhi till now with its four outlets, Sattviko is adding another four in its portfolio in Delhi within four months, one in Jaipur and IIT- Roorke and then will look to enter into Bengaluru and Mumbai market by next year.