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Fast Food Opportunity

Started in early 1980, Marrybrown Family Restaurant, the owner of the Marrybrown concept and trademarks, today, operates over 260 franchise outlets in Malaysia, Singapore, Brunei, China, India, UAE, S

By: TFW Bureau | March 12, 2010

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The concept of Marrybrown Family Restaurant originated in Malaysia and travelled to 11 countries during the past three decades. MGM Group of Companies is the master franchisor of Marrybrown Family Restaurant in India. Marrybrown boasts of serving high quality food with fast service in a friendly and clean environment, offering value for money.

In India, the brand has a strong base and is expanding southwards. The company is in the process of identifying the right franchisees in major cities. The franchisee should have financial and managerial resources to effectively establish multiple units of Marrybrown within the city. Marrybrown conducts national promotion

Franchise Facts Operational : 1981
Franchising : 1999
Franchise Units : 31
Sector : Fast food
Investment (in Rs) : Rs 5 lakh
Rol : NA
Expected break even : 5 years
Area : 1,500 sq.ft
Employees Required : 16

the brand every quarter through extensive use of print media and allocating franchisees.

The company plans to open 75 restaurants by year end. Ideal locations to open Marrybrown restaurants are malls and high streets

Marrybrown International Division is spearheading into new markets in its vision  to be a global food service organisation. Internationally, the company plans to expand into Asia Pacific and Africa.

 

Growth in 2009

Added 10 franchisees in the past one year

 

Halan Harikrishnan, Manager-Operations, Marrybrown Family Restaurants

“Marrybrown has depended on its franchisees to play a major role in the company's success.”

 

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