Manpreet Gulri, Development Agent, Subway
Offering an array of healthy products compared to other fast food joints, Subway tops the priority list of majority of people. Working on this course, Subway restaurant chain has gained a lot of popularity and has been on an expansion spree pan India. Manpreet Gulri, Development Agent, Subway Systems India shares the origin, growth and future plans of Subway across India.
Abha Garyali (AG): Tell us something about the origin, growth and success of ‘Subway’? When, where and how did it originate?
Manpreet Gulri (MG): The first subway restaurant was opened in 1965 in Bridgeport, USA. A business relationship was forged between 17 year old Fred Deluca and Peter Buck that forever changed the landscape of the fast food industry. Subway chain was started by Fred Deluca who borrowed 1000 USD from his friend Peter Buck to start a submarine sandwich shop.
AG: When did Subway initiate franchising?
MG: The first franchised Subway unit opened in 1974 in Wallingford, Connecticut by Brian Dixon which not only changed his life but also changed the way that Subway did business.
AG: What difference have you noticed in the performance of the company after it opted for franchising?
MG: Fred Deluca and Peter Buck turned to franchising as they believed it was the best way to expand successfully. The company has grown very quickly since it started franchising. Subway restaurants are now the second largest fast food chain in the world with more than 31,000 Subway franchises in 91 countries and territories worldwide.
AG: How is Subway different from other restaurants? What is the USP of Subway?
MG: The USP of the brand is fresh and low calorie exotic dishes. It provides its customers with a delicious and healthy alternative to greasy fast food. Subway restaurants are simple to operate compared to other restaurants.
AG: What qualities do you look in prospective franchisees for your company?
MG: The prospective franchisee should be a true entrepreneur and needs to have a drive to be successful in business.
AG: How many franchisees do you have in India? Where are they located?
MG: In India we have 155 outlets in Delhi, Mumbai, Kolkata, Chennai, Ludhiana, Jaipur, Jalandhar, Amritsar, Patiala, Chandigarh etc.
AG: What all training and support do you provide to the franchisees?
MG: The Subway brand provides a variety of services, such as store design and local marketing assistance. A two week intensive training is provided which is compulsory for every franchisee to attend.
AG: How much investment is required by an aspiring franchisee?
MG: The set-up cost is very low. The average set up cost for a small mall or food court type location of about 350sq. ft varies between Rs.25-30 lakh. The set up cost for a larger independent location of about 750 sq. ft. is Rs.30-35 lakh. This includes cost of equipment, furniture and interiors.
AG: What are your future plans in terms of expansion through franchising?
MG: We plan to have 225 restaurants by 2010, 275 by 2011 and take the total score to 530 outlets by 2014.
AG: What are the challenges faced by a franchisee in this business?
MG: Operational challenges could be faced in the beginning but for that the local development agent office is available for assistance. Along with that the extensive online training tools are also available for the franchisees.
Easy to operate with large presence and a proven and successful model in India, Subway Systems India Pvt. Ltd offers a variety of great tasting...
By Namita Bhagat0
January 20, 2013 at 11:05 pm
main subway ki franchise kolni chahta hoon kitni money invest kari padegi pls tell me. and answer me
January 08, 2013 at 1:15 am
hi manpreet this is preet from canada. i want to open subway in india plz tell me how to get licence and take franchise there.
December 25, 2012 at 7:49 pm
I want to open a subway franchise in M.P. can i get the whole infomation for to open and to whom i contact
December 11, 2012 at 5:22 pm
thank you for the above details , pls give me contact detail of the DA in goa
October 13, 2012 at 2:19 pm
i need name & contact information for agent for subway in gujarat
Ashwani Kumar Rangi
July 17, 2012 at 12:19 pm
need to know franchise fro subway in Rohtak Haryana . owner of land in two locations , ready for investment , just tell process.
March 17, 2011 at 12:13 pm
Need Subway Franchise for Bhopal.
March 07, 2011 at 1:33 am
hi ths is deepak i want to open a subway franchise in haryana can i get the whole infomation for to open and to whom i contact
January 09, 2011 at 6:39 pm
I need contact information for agent for subway in Gujarat
November 11, 2010 at 12:00 am
Please send me contact address,contact information of D.A in Gujarat(india).it will be great.thanks
August 15, 2010 at 10:20 am
Please send me contact address, contact person,contact no. of Development Agent in Delhi(india). it will be great help from u
August 10, 2010 at 1:32 am
Please send me contact address, contact person,contact no. of Development Agent in Delhi (India), as well as in uttrakhand.
June 11, 2010 at 11:59 pm
Dear Sir, I would like to open a SUBWAY in Nepal. Are you interested to expand your network in Nepal? We already have international chain fastfood like KFC and Pizza Hut as of now...I am currently in the UK and I shall be back by 1st week of July, please let me know if you are interested.
June 03, 2010 at 1:38 am
i would like to open a subway in west delhi can i have the details of getting the franchisee of subway i will be very grateful to you if you help in me in this project to make it successful
December 14, 2009 at 1:12 am
I AM FROM USA ,,WOULD LIKE TO FRANCHISEE SUBWAY IN INDIA...HOW WOULD I DO IT..
December 13, 2009 at 9:56 am
NEED TO KNOW FRANCHISE FOR SUBWAY IN CHENNAI. DETAILS REUIRED
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