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Franchising aids rural empowerment

Tags: Santosh K Choubey, Chairman and Managing Director, AISECT Ltd, Ramanjit Kaur, NASSCOM IT Innovation Award, Forum i4D Award, franchise route, USP, franchised centres, franchisee, training and support

BY Ramanjit Kaur | April 28, 2010 | comments ( 10 ) |

Franchising aids rural empowerment

Santosh K Choubey, Chairman and Managing Director, AISECT Ltd

With the mission to reach out to the remotest corner of India and promote Information and Computer Technology (ICT) training to empower the youth, AISECT has successfully transformed the lives of over one million students. In an interview, Santosh K Choubey, Chairman and Managing Director, AISECT Ltd shares the successful journey of his company.

Ramanjit Kaur (RK): Could you please shed some light on the origin, growth and success of AISECT?

Santosh K Choubey (SKC): AISECT was initially an idealistic decision. With the Indian market focusing on software exports, we thought of domestic use of software and IT to empower the people. Now, we are a 25-year old organisation that has generated employment for about 25,000 people. AISECT has been the recipient of several prestigious awards including the Indian Innovation Award, the Golden Icon National e-Governance Award, the NASSCOM IT Innovation Award and Asian Forum i4D Award. Recently, AISECT also won the NASSCOM EMERGE 50 Leader Award, by which NASSCOM adjudged AISECT as one of the top 10 emerging organisations in the country and the TIE Lumis Partners Entrepreneurial Excellence Award for a sustainable and scalable business model.

RK: What inspired AISECT to take the franchise route to expand the brand in India?

SKC: For any company to be successful on a pan-India basis, it is important to have a mass appeal and well accepted by the local communities across all states. This becomes especially important for companies working in semi-urban and rural areas where new concept takes time to connect with the masses. Therefore, we decided to take the franchise route to reach out to the remotest corner in India and make IT training, education, and services available through the AISECT network.

RK: What is the USP of AISECT? How it is different from other players in the sector?


SKC: AISECT today is virtually the strongest national level player in the business of training across semi-urban and rural India, covering district, block and panchayat-levels. With over 100 per cent ROI in the first year of setting up the business and a minimum initial investment required, an AISECT franchise is one of the most rewarding franchising options an entrepreneur can choose.

RK: What kind of background is necessary to secure the franchise of your company?

SKC: On an average, an AISECT franchisee must be a graduate between 20-30 years of age, and should have keen interest in entrepreneurship and running a training business.

RK: What kind of training and support does a franchisee get after partnering with your company?

SKC: Once a franchisee is registered within the AISECT network, we support him through course content, faculty training programmes, corporate and university tie ups, year round advertising, PR support, and assistance in student placements. Apart from this, he needs to undergo a training session by authorised AISECT trainers. His faculty list with qualifications is also checked to ensure the appointment of the right faculty.

RK: How many franchised centres do you presently have? What are your future target locations to expand?

SKC: We have 8200 centers at present, 10 centers are company owned and the rest are franchised. The AISECT model has traditionally been designed to cater to the students in semi-urban and rural India. We do not focus on the large metros and cities; rather we aim at strengthening our presence and penetration in towns, districts and blocks.

RK: Any advice for the young entrepreneurs?

SKC: You must enjoy whatever you are doing. If you enjoy your work, the rest follows. Also, always trust your instinct. I started AISECT against popular advice just on the basis of my gut feeling and my belief in the concept of rural empowerment. The success and recognition that our business model has seen over the years is testimony of the fact that I was not wrong in choosing this path. So, listen to what others have to say but always do what you feel is right.

RK: What are the future plans of the company in terms of expansion through franchising?

SKC: The company plans to set up 1600 centers across Rajasthan, Punjab, Gujarat and Maharashtra by mid-2011.We are aiming at targeting 15,000 AISECT centres by the end of 2012 pan India and also have international expansion plans in the pipeline.


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Please add your comment

Rakesh Kumar
March 11, 2015 at 12:13 pm

Reply |  

Dear Sir,I am very much interested to run AISECT Computer Education, Kindly send me brief details regarding franchisee procedure and related details for the same. For this my heartily thanksRakesh

Harvinder Kaur
February 06, 2015 at 1:13 am

Reply |  

I want to start Aisect centre at bhilai nagar.

Dr. Abhijit Mukherjee
January 05, 2015 at 2:25 pm

Reply |  

Please send me details of opening a franchise of AISECT.

November 21, 2014 at 4:27 pm

Reply |  

i want to open a computer institute in my rural area. i want a franchise of AISECT

bhanu pratap sahu
November 04, 2014 at 8:37 pm

Reply |  

Dear Dir, I want to run a computer institute with AISECT pls send tha details of the process of franchise of AISECT.

manoj kumar
March 12, 2014 at 8:52 am

Reply |  

i want to run a computer institute AISECT

Kartavya Kumar
June 11, 2013 at 1:43 pm

Reply |  

inspired and good to know.

smt. Premlata patel Rampur (Kartala)
November 26, 2012 at 8:56 pm

Reply |  

Dear Dir. sir good evening rnPlease send our affiliation certificate as soon asrnThank you.

Ashok kumar jain
March 06, 2011 at 9:51 pm

Reply |  

Dear Dir, I want to run a computer institute with AISECT

December 10, 2010 at 9:58 am

Reply |  

Pl.send the details of the programme

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