April 18, 2012 | comments ( 0 ) |
Pakistan- based fashion house Sefam is planning major expansion in India. With presence through one store in New Delhi already, the company plans to launch 200 stores in the country. It is expecting to cater to growing demand for Pakistani dress material in India. Sharing the company’s expansion plans, Zain Aziz, International Business Head, Sefam Private Limited says; "Owing to impressive demand for Pakistani dress material in India, we are targeting at significantly strengthening our presence in the country through a dynamic product range. From dress materials to ready-to-wear, we are planning to launch our collection in number of brand stores across India." Sefam Private Limited, founded in 1985 in Lahore, is a company that not only deals in contemporary ready-to-wear and couture lines, but also in home textiles. Its portfolio includes labels such as; Bareeze, Chinyere, Kayseria and Rang Ja.