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When a popular celebrity from films or sports, uses or promotes a brand’s product, the country follows. Nothing creates more curiosity and desire than the aspirational lives that
Indian café market stood at Rs 25,166 crore in 2013 and is expected to touch Rs 41,800 crore by 2017. International brands are conducting extensive research in terms of brand
‘World Franchise Congress 2015’, which was organised by Franchise India and PepsiCoIndia, was convened to fuel the growth of franchise industry in India.
International brands are keen to expand their presence in India. While many new brands are seeking Master Franchisees for establishing the brand in India; existing ones are robust
To add zing to online and offline shopping, most Denim wear brands are now trying hands on high level technology. The use of technology and software has not just given a sign of
What is common between Mahendra Singh Dhoni and Virat Kohli? If you answered "they both are cricketers” you are absolutely right but, the other thing they share is that they both
Franchisors who have embraced the technology for business growth are performing better than others. Managing more than 500 - 1000 standardised franchise outlets is not a cakewalk,
Clarks, a global footwear brand is seeking franchisees to strengthen the ties between UK and India.
With every business sector heavily relying on the online space, franchisors and franchisees in health and beauty brands are also exploiting opportunities online by reaching out to
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Making its re-entry into the Indian market, Italian supercar manufacturer Ferrari has set up its outlet in Delhi.
When a popular celebrity from films or sports, uses or promotes a brand’s product, the country
Dark stores, a bright concept in franchising
“The future of Dark
World Franchise Congress 2015 concludes on a high note