Gym owners or fitness franchises will quickly reap the benefits of incorporating VR into their customer offerings.
Gone are the days, when people used to work out in front of TV screens or with loud music. Now, technology has removed the geographical barrier for fitness, now people can exercise in an entirely different world, with images superimposed onto their field of view.
This new form of workout emerging involves modern technology- virtual reality (VR) and augmented reality (AR) workouts. This technology is expanding at an unprecedented rate, with many gyms and health clubs already implementing it to make workout fun for members and also increase their profits. Thus it is safe to say that, Virtual Reality is the future of fitness. Here’s the reason why Virtual Reality is becoming one of the hottest trends in the fitness Industry.
Increases Motivation of gym-goers
Everyone wants to be fit and healthy. But owing to hectic schedules and busy work life, many people are unable to make it to the gym every day. However, most of the people find themselves fighting to gather the motivation to go to the gym and end up quitting.
With VR in fitness, people are not only getting attracted towards it, but it also creates an immersive feeling. Consumer-facing fitness VR applications usually end up combating the boredom associated with exercise.
More Play Than Work
Many VR companies are now offering immersive games surrounding fitness and workout, for eg: cycling competition etc. These games not only make workout more fun but also allow the user to track their progress, heart-rate etc. People can also share their progress socially and also compete with fellow gym-goers.
Given the competitive nature of humans, VR makes the experience of gym-goer more entertaining and motivating. Gyms can take advantage of this increased interest and use VR as a way to keep members coming back.
Attracting More Members
VR has been there in the market for quite a few years. It has penetrated into a lot of industries and established a strong presence. With increased awareness, people are excited to try VR-based applications.
But not every consumer can afford to buy a VR-based fitness setup for their home. By having equipment at the gym, users can try out the technology without having to invest in a personal setup. This will boost customer excitement and fuel the gym adoption rate.