Why Fortified Food Marked Their Presence In The Health And Wellness Industry In 2018
Hotline: 1800 102 2007
Hotline: 1800 102 2007
Search Business Opportunities
food fortification 2018-12-27

Why Fortified Food Marked Their Presence In The Health And Wellness Industry In 2018

The year 2018 witnessed the rise of fortified food that has been available in the country since ages.

By Features Writer
Why Fortified Food Marked Their Presence In The Health And Wellness Industry In 2018

Health and wellness franchisors have started reconsidering the various benefits of fortified food as India’s population highly requires essential ingredients for a healthier lifestyle.

What is Food Fortification?

Food fortification is a process where micronutrients like vitamins and minerals are being added to drinks and foods that increase the nutritional value of a person’s daily diet. The health and wellness franchisors/entrepreneurs are trying to improve the quality of food that could transform into several health benefits.

Food Fortification Emerging as a Latest Trend

Any trend in the current business industry is important. Especially, food fortification trend has taken the industry by storm where franchisors and entrepreneurs are considering food fortification really important.

The modern-day franchisors are way too smart to realize and accept the contribution of food fortification that could accelerate their business to another level. Also, the rising population of health freaks in India is allowing such franchisors to confidently march on this new emerging trend.

Masses to Attract

According to a report, approximately 70 percent of our population lacks some or the other micronutrients because of the diet we intake. The modern-day franchisors can utilize this opportunity by targeting such an audience with products meeting their requirements.

Pawan Kumar Agarwal, CEO, FSSAI says, “Deficiency of micronutrients has been a major concern in the current time in our country. The best thing about them is that they can be added to common staples that we take on a daily basis.”

He further adds, “We are trying to mix those ingredients in the daily consumable items like rice, wheat, flour etc so that the proper amount of nutrition reaches to every house at a cost which is genuine and normal.”

Why Food Fortification is Important?

The body requires essential nutrients and vitamins in small quantities on a daily basis that keeps the body healthy and immune against several diseases.

“Awareness of vitamin and mineral deficiencies is very low because of which most of the people are unaware of what is missing in our diets. Chronic fatigue, joint pains or low immunity is likely to happen because of this only,” Kumar adds. 

Comment
image
image
mobile
address
star franchise india
Sudhir : 28, Dec 2018 at 01:44 AM
This good chain
Related opportunities
  • About Us: Format Investment Brand Fee Space Staff Expected Monthly..
    Locations looking for expansion West Bengal
    Establishment year 2013
    Franchising Launch Date 2014
    Investment size Rs. 2lac - 5lac
    Space required 800
    Franchise Outlets -NA-
    Franchise Type Unit, Multiunit
    Headquater Kolkata West Bengal
  • About Us: Associate with the leading brand in Olympiad Examination in..
    Locations looking for expansion Delhi
    Establishment year 2014
    Franchising Launch Date 2018
    Investment size Rs. 50000 - 2lac
    Space required -NA-
    Franchise Outlets -NA-
    Franchise Type Unit
    Headquater New delhi Delhi
  • Grocery Stores
    About Us: Cinste Ventures is an umbrella organization that helps new..
    Locations looking for expansion Delhi
    Establishment year 2018
    Franchising Launch Date 2019
    Investment size Rs. 10000 - 50000
    Space required 800
    Franchise Outlets -NA-
    Franchise Type Unit
    Headquater New delhi Delhi
  • Preschools
    About Us: Start your own preschool by becoming Brainy Bear franchisee...Explore..
    Locations looking for expansion Madhya Pradesh
    Establishment year 2014
    Franchising Launch Date 2015
    Investment size Rs. 10000 - 50000
    Space required 3000 sqft
    Franchise Outlets 100-200
    Franchise Type Unit, Multiunit
    Headquater Bhopal Madhya Pradesh
Insta-Subscribe to
The Franchising World
Magazine
tfw-80x109
For hassle free instant subscription, just give your number and email id and our customer care agent will get in touch with you
email
mobile
OR Click here to Subscribe Online
Daily Updates
Submit your email address to receive the latest updates on news & host of opportunities
More Stories

Free Advice - Ask Our Experts

pincode
ads ads ads ads