The global home health care service market is witnessing a striking growth and is expected to grow at a fast pace. Therefore, starting a home health care agency is a profitable option. Here is all you need to know about starting a home health care agency in India.
Going by the definition, home health care service is a type of service that refers to medical care provided in a patient’s home by medical professionals such as nursing care, physical therapy, occupational therapy and speech therapy among others. With an increasing population of elderly, India is a viable location to start off with a home health care agency.
The global home health care service market is witnessing a striking growth and is expected to grow at a fast pace. Therefore, starting a home health care agency is a profitable option.
Here is all you need to know about starting a home health care agency in India.
Create a Business Plan
Like any other business, creating a business plan is the first and foremost step that you take before starting a home health care agency. A business plan works as a foundation for the business and acts as a guide to keep going towards the success of your home health care service.
In a business plan, do mention points like executive summary, company description, services that you offer, marketing plan, management & organization, operational plan and financial plan.
Register Your Business
Registering your agency with the state at the initial stage is important because the registration will help you acquire other major requirements of the business. By getting the business registered, your agency will be certified and you will get a license to start the business.
Obtain Medicare and Medicaid certifications
After getting the business registered, you could obtain certifications such as Medicare and Medicaid. By obtaining the certifications, your agency would be able to provide various healthcare services that you like to offer to your target customers and get paid by Medicare and Medicaid plans.
Another thing to keep in mind is that the process of becoming accredited sometimes may take a bit longer (approximately one year). So, it’s better to plan for the business well in advance.
Hiring Healthcare Professionals
After you get the entire Medicare and Medicaid plans, it’s time to hire healthcare professionals who would be helping you to give home healthcare services to your customers. For every health care service, you need to hire a bulk of healthcare professionals. There are many ways through which you could hire them, for example, through your business website, or social media, or even by connecting with medical recruitment services/agencies.
Other than the healthcare professionals, administration staff is also required to carry out admin related work in the agency.
Operate Your Business
Once you hire your staff, it’s time to start operating your business. You can start operating your business by triggering the target customers and their needs. In order to do so, your marketing techniques should be efficient enough to reach out to the customers. Building an online presence is quite essential in today’s digitized time. Other marketing techniques include advertising, direct marketing, email marketing among others.