spa industry 2017-12-06

We believe that a visit to a salon or spa, during a moment of utter indulgence, should be simple and inexpensive- Namit Bhardwaj

Affordable spa services not only provide relaxation to the body and mind but also to customer’s pockets.

By Feature Writer
We believe that a visit to a salon or spa, during a moment of utter indulgence, should be simple and inexpensive- Namit Bhardwaj

The spa industry is quite full of so many brands s trying to make their mark. Venturing into the spa business is easy but to maintain the quality, quantity and the brand name is what takes most of the efforts. The spa market is growing well and profits seem to be almost everywhere. With so many variations coming in the services and a whole lot of new innovations happening, the spa industry looks promising. Everyone wants to indulge themselves in the amazing services a spa provides but the brands that have made it big enjoy most of the success. The rejuvenation o mind body and soul is important but that doesn’t have to be too heavy in a person’s pocket. In a conversation with Namit Bhardwaj, Director, Oranz Spa, for our Indian Salon and Wellness Year Book 2017, he tells us the concept behind his brand, the factors that have helped him run his business well and the further plans he has for his brand, Oranz spa.

What is the concept behind naming your brand ‘ Oranz’?
The concept of ‘Oranz’ is very simple yet clear. Oranz believes that a visit to a salon or spa, during a moment of utter indulgence, should be simple and inexpensive. We adopt a holistic approach to heal the body, mind and spirit as one, undertake the root cause of the problem and look at the body as capable of healing itself.

How has been your entrepreneurial journey?                   
In the company, there are three directors, Renish Wadhya, Nikhil Kumar and I. We started the brand in 2011. Entrepreneurship is a tough and long journey for many people, being lucky and succeed at the first attempt is a rare phenomenon. But for us, that wasn't the case as we continued to learn and grow.

Kindly share with us the brand’s USP.
Oranz has a Thai ambience with a dedicated trained staff. They also have their own training institute which gives them an upper edge as compared to its competitors.

What were some challenges that you faced while running your brand?
The beauty salon and spa industry like any other industry face certain challenges. Some of these challenges that are plaguing growth potential are lack of skilled manpower, unorganised training institutes, increased operational costs etc. Oranz has its own training centre which helps them t overcome all these problems.

What are your brand’s business model and expansion plans?
Oranz supports both joint venture (50:50) company alliances and franchisee model. Incepted in 2011, the brand has more than 20 centres today and plans to expand to Gujarat, Maharashtra, Goa and MP. The brand aspires to offer enriching/ wholesome wellness experiences to individuals through the qualified and experienced salon and spa professionals.

Kindly share some points that have helped your brand to grow.
In order to grow in the industry when Oranz was a new name, some of the points that helped the brand to move ahead were a higher level of awareness, being creative, seeking professional advisers, believing in them and having a winner attitude.

Comment
image
image
mobile
address
star franchise india
Related opportunities
  • Others Food Service
    Haan ‘D’ Biryani brings you the ultimate low-fat biryani—unmatched by..
    Locations looking for expansion Haryana
    Establishment year 2014
    Franchising Launch Date 2020
    Investment size Rs. 5lac - 10lac
    Space required 200
    Franchise Outlets -NA-
    Franchise Type Unit
    Headquater Faridabad Haryana
  • Gourmet Stores
    “The Nut Lounge” stores are ‘Theme’ based Specialty stores opened und..
    Locations looking for expansion Haryana
    Establishment year 1950
    Franchising Launch Date 2020
    Investment size Rs. 30lac - 50lac
    Space required 350
    Franchise Outlets -NA-
    Franchise Type Unit
    Headquater Gurgaon Haryana
  • Institutional/Facility Cleaning
    “Pharvinex Chemicals and Intermediates” is one of the most trusted..
    Locations looking for expansion Rajasthan
    Establishment year 2018
    Franchising Launch Date 2018
    Investment size Rs. 10000 - 50000
    Space required 300
    Franchise Outlets -NA-
    Franchise Type MultiUnit
    Headquater Kota Rajasthan
  • Ice Creams & Yogurt Parlors
    About Us: Michael’s Icecream Burger is the first of its kind,..
    Locations looking for expansion Karnataka
    Establishment year 2017
    Franchising Launch Date 2019
    Investment size Rs. 5lac - 10lac
    Space required 100
    Franchise Outlets -NA-
    Franchise Type Unit, Multiunit
    Headquater Bangalore Karnataka
Insta-Subscribe to
The Franchising World
Magazine
tfw-80x109
For hassle free instant subscription, just give your number and email id and our customer care agent will get in touch with you
email
mobile
OR Click here to Subscribe Online
Daily Updates
Submit your email address to receive the latest updates on news & host of opportunities
More Stories

Free Advice - Ask Our Experts

pincode
;
ads ads ads ads