Protein Products Account For The Vast Majority Of Supplement Sales.
As Indians become conscious about their health and how they look and feel, the market for dietary and protein supplements is beginning to pick up speed. The Indian supplement industry is expected to grow at 20 per cent to USD 6.1 billion by 2019- 2020 due to rising awareness about health and fitness and changing lifestyle.
The rise of protein as a super-nutrient and the growing urgency around increased activity and fitness, to stave off lifestyle diseases, are opening the minds of mainstream consumers. So, to make your protein supplement brand successful, capitalise on the opportunity of targeting the following audience.
The protein supplement market is fuelled in part by younger purchasers. Young people are growing up with a vast amount of information available to them online. They are influenced by celebrity looks and physique.
The latest generation is positioned more around healthy lifestyle and wants to build muscle and aid recovery after a serious workout. Therefore, targeting the young generation for your supplement business will generate high revenue.
The sports-related protein product sector is booming. Elite athletes and professional bodybuilders make up the bulk of sales of the supplement industry. The on-going regimentation of fitness is leading various sportsperson to more standardized, rigorous training, opening them to supplementation for additional health benefit.
Many supplement brand target and sponsor sports events, marathons etc for their promotion. Thus, focusing on the sports industry will bear huge profits for your protein supplement business.
Female Sports Nutrition
The female sports nutrition is largely untapped. This sector is under-explored by marketers. Protein supplement brand mostly targets the male section of the society. This provides a huge opportunity for brands to leverage on female nutrition. Due to very less competition in this area, your brand will reap fruitful benefits.
Celebrities have always had a major impact on the lives of people especially in tier III. This is because the people living in tier III areas follow the lifestyle of these celebs religiously and look up to them for inspiration. The celebrities are responsible for driving protein product fads and their influence is is driving the sales of these products.
As most of the supplement brands target Tier I and Tier II consumers, competition in tier III is relatively less. Therefore, due to low competition and high demand, targeting on tier III consumers will be profitable.