Hotline: 1800 102 2007
Hotline: 1800 102 2007
Search Business Opportunities
Air Purifier 2018-09-10

“Unless you see the numbers, you won’t believe what you are inhaling”- says Liam Bates

In a casual conversation with Liam Bates, CEO and Co-founder, Kaiterra, a Swiss brand making air quality monitor. Entering the Indian sub-continent in 2017, it is witnessing brand growth due to deteriorating air quality.

By Senior Sub-editor
“Unless you see the numbers, you won’t believe what you are inhaling”- says Liam Bates

India has seen a steep rise in demand for the workplace environment monitoring due to various reasons like awareness among the mass. Healthy living has become the slogan of the millennial, giving a lot of room for the technological entrepreneurs to develop monitors, equipments.

Rise of Air Quality Demand

Over the past couple of years, there has been an alarming rise in air pollution, which is affecting lives, especially in India due to various factors.

Recently Kaiterra launched its new product Sensedge. Liam says, “Concerns about air quality in India have been rising and there is an urgent need to invest in healthy buildings since we spend most of our time indoors. Sensedge empowers commercial building owners to accurately measure the quality of air indoors and work towards improving it.”


Even though people are aware of the hazards of air pollution, they have not come across enough trustworthy solutions and are still struggling to find a product which can help in solving their problem.

Liam says, “For any global brand that wants to enter the Indian market, awareness and educating the audience about the product plays a vital role.”

Indians spend maximum time indoors in the workplace and their home. Children spend their time in schools and in coaching classes, where the air’s quality is a major concern. So awareness comes into play especially in identifying the right product.

Nita Soans, CEO-Kaiterra India, adds, “While the HR industry has been getting on board wellness and well-being concepts in the workplace, priority is slowly being given to healthy buildings. Companies are exploring how their investment in healthy buildings affects people’s cognition and productivity. But there’s still a lot that needs to be done to increase awareness.”


The market is crowded with products, and every other brand claiming to be the best. Unless people take control of what they want from the brand, the market will remain crowded and the population mislead.

Liam says, “One lives and believes the myth that my house is safe, as I live next to a park or I have planted enough trees in my surrounding so I am inhaling fresh air. With Kaiterra, one can identify if their air purifier is actually helping them in providing the solution, it claims to provide. Unless you see the numbers you won’t believe the quality of the air you are inhaling. That is where the problem begins and you start looking for solutions.”

star franchise india
Related opportunities
  • About Us: Exponential learning Pvt. Ltd. is an established institute based..
    Locations looking for expansion Rajasthan
    Establishment year 2016
    Franchising Launch Date 2018
    Investment size Rs. 10lac - 20lac
    Space required 2500
    Franchise Outlets -NA-
    Franchise Type Unit
    Headquater Jaipur Rajasthan
  • Departmental/Unisex
    About Us: Established in 1879, we are the oldest Bed and..
    Locations looking for expansion Maharashtra
    Establishment year 1950
    Franchising Launch Date 1979
    Investment size Rs. 10lac - 20lac
    Space required 300
    Franchise Outlets -NA-
    Franchise Type Unit
    Headquater Mumbai Maharashtra
  • Car Wash / Ceramic Coating / Detailing
    About Us: Speed Car Wash is a concept developed by Liv..
    Locations looking for expansion New Delhi
    Establishment year 2008
    Franchising Launch Date 2010
    Investment size Rs. 10lac - 20lac
    Space required 1000
    Franchise Outlets -NA-
    Franchise Type Unit, Multiunit
    Headquater New Delhi New Delhi
  • Sweetshop
    About Us: KB Foods Mumbai’s Leading Brand Of Traditional Indian Sweets & Savouries 2..
    Locations looking for expansion Delhi
    Establishment year 1950
    Franchising Launch Date 2019
    Investment size Rs. 30lac - 50lac
    Space required 400
    Franchise Outlets -NA-
    Franchise Type Unit
    Headquater New delhi Delhi
Insta-Subscribe to
The Franchising World
For hassle free instant subscription, just give your number and email id and our customer care agent will get in touch with you
OR Click here to Subscribe Online
Daily Updates
Submit your email address to receive the latest updates on news & host of opportunities
More Stories

Free Advice - Ask Our Experts

ads ads ads ads