New Trends 2019-03-09

Trends that are going to transform both the Nutraceutical and Health and Wellness Industry in 2019

The Indian consumer is increasingly growing aware of the importance of nutrition in disease prevention and management.

By Features Writer
Trends that are going to transform both the Nutraceutical and Health and Wellness Industry in 2019
  • India constitutes 17% of the world's population and currently, 2% of the global nutraceutical market revenue comes from India. This gives us a fair idea of the untapped market available to explore. The Indian consumer is increasingly growing aware of the importance of nutrition in disease prevention and management. The awareness and demand of nutraceutical as a strong emerging market in India is on a rise too.

Increased digital penetration is also helping, as it raises awareness and allows us to market our products to consumers directly, using e-commerce platforms. As awareness increases, consumers are now paying attention to health and wellness industries as well. Healthcare is no more a domain of just hospitals, pharmaceuticals, and medical equipment. Nutraceuticals, alternate healing, and sciences are gaining prominence as well in the health-focused ecosystem.

Consumer Clarity

The current generation is looking for preventive measures rather than remedial. They want to be a step ahead of the diseases. Conventional, alternate, holistic - the Indian consumer is keen on every option available to better health and lifestyle. The awareness and demand of nutraceutical as a strong emerging market in India is on a rise too. Increased digital penetration is also helping, as it raises awareness and allows us to market our products to consumers directly, using e-commerce platforms. As awareness increases, consumers are now paying attention to health and wellness industries as well.

Shift In Spends

Up until recent past, nutraceutical products like supplements and functional foods were primarily purchased by body-building aficionados or people higher socio-economic groups. We see a shift in this trend as a direct effect of consumer’s rising disposable income and higher purchasing power. With technology and globalization, there has also been an increase in levels of awareness among consumers about the impact of lifestyle and diet on health. The consumer’s growing knowledge on nutraceuticals has instilled faith in nutrition as a preventive measure in dealing with ailments. The new-age customers don’t play miser when it is about spending on preventive healthcare and nutraceuticals.

 

This article is contributed by Sushil Khaitan, CEO & Director, Purenutrition.me

Comment
image
image
mobile
address
star franchise india
Related opportunities
  • Confectionery & Bakery Products
    Jiwa means the soul – its life, energy & vigour...
    Locations looking for expansion Haryana
    Establishment year 2018
    Franchising Launch Date 2021
    Investment size Rs. 2lac - 5lac
    Space required -NA-
    Franchise Outlets -NA-
    Franchise Type Unit
    Headquater Faridabad Haryana
  • Quick Service Restaurants
    Veg Bites Indias most loved QSR Café chain brings a..
    Locations looking for expansion Haryana
    Establishment year 2009
    Franchising Launch Date 2017
    Investment size Rs. 20lac - 30lac
    Space required 250
    Franchise Outlets -NA-
    Franchise Type Unit
    Headquater Faridabad Haryana
  • Quick Service Restaurants
    Delhi’s favourite chain of fusion cafes for takeaway, Hashtag Pizza..
    Locations looking for expansion Haryana
    Establishment year 2019
    Franchising Launch Date 2021
    Investment size Rs. 5lac - 10lac
    Space required 150
    Franchise Outlets -NA-
    Franchise Type Unit
    Headquater Faridabad Haryana
  • Casual Dine Restaurants
    Our aim is to deliver exquisite Awadhi and  Indian cuisine..
    Locations looking for expansion Delhi
    Establishment year 2009
    Franchising Launch Date 2016
    Investment size Rs. 10lac - 20lac
    Space required 1000
    Franchise Outlets -NA-
    Franchise Type Unit
    Headquater Delhi Delhi
Insta-Subscribe to
The Franchising World
Magazine
tfw-80x109
For hassle free instant subscription, just give your number and email id and our customer care agent will get in touch with you
email
mobile
OR Click here to Subscribe Online
Daily Updates
Submit your email address to receive the latest updates on news & host of opportunities
More Stories

Free Advice - Ask Our Experts

pincode
;
ads ads ads ads