Trending Market Opportunities In Indian Beauty Industry

The Domestic Market For Beauty Products Is Projected To Grow At A CAGR Of Around 22% During The Period 2017-2020.

By Content Writer
Trending Market Opportunities In Indian Beauty Industry

India is known to have a long heritage of beauty products and cosmetics, as well as aesthetic makeup products. Increasing influence of western trends and international beauty pageants has brought the cosmetics industry into the limelight in the country over the last couple of decades. The domestic market for beauty products is projected to grow at a CAGR of around 22% during the period 2017-2020. The beauty industry is being propelled by growth in organized retail, increase in the number of working women, changing lifestyles, rising disposable income and increasing affordability of luxury and lifestyle-oriented products. Below are the most lucrative market opportunities in the Indian beauty industry to invest your capital for better revenue generation.

Increasing Availability of Small and Affordable Products

There is an increase in the availability of small and handy cosmetic products in India. The desire to look fresh and alluring throughout the day among the Indian consumers is propelling the companies to introduce pocket-friendly sizes of their products, which can be easily carried everywhere. Currently, the market is flush with products in small packs or sachets. The launch of such products is important in small cities and rural areas. Availability of these pocket-friendly sizes has been turning out to be a major profit churner for the companies. Premium hair shampoo and conditioner brand such as TRESemmé has launched its range of shampoos and conditioners in sachets to increase the affordability of its products as well as to capture a broader set of women consumers.

Rising Women Participation in Workforce

The growing awareness about harmful effects of pollution, harmful effects of UV rays, excessive use of conventional cosmetics on the skin, etc., have driven the demand for women’s cosmetics in the country. Young working women in the country are willing to spend on cosmetics to enhance their beauty. Moreover, the launch of new and innovative women’s cosmetics is luring them to purchase more products.

Introduction of Innovative Products with Multiple Benefits

Products with multiple benefits such as anti-ageing, moisturizing and SPF protection are gaining prominence in the cosmetics industry. Foundation creams that are being introduced in the market include SPF protection moisturizers, are oil-free and do not clog pores. Such products with multiple benefits are in high demand, especially among young women.

Changing Distribution Strategies

Increasing internet penetration is driving sales of cosmetic products through online sales channels over traditional retail formats. Rapid urbanization and changing lifestyles are encouraging consumers to purchase cosmetic products through online sales channels instead of traditional formats.

Growing Consumer Interest in Cosmeceutical Products

A growing number of consumers using conventional chemical cosmetics are facing various skin related issues, and consequently, are considering standard chemicals to be unsafe for their skin. Since the raw materials used in the production of organic cosmetics are also produced without using any chemicals or pesticides, they are perceived to be completely safe by the consumers.  Hence, consumers are switching to organic, natural cosmetics and cosmeceuticals that are free from harmful chemicals. Moreover, the increasing number of health issues due to chemicals in cosmetics and rising levels of pollution in major cities is driving people to switch to cosmeceuticals, organic or natural cosmetics instead of standard chemical based cosmetics.

star franchise india
VIVEK JAGTAP : 23, Jun 2018 at 05:35 PM
i am interested in your organisation
Related opportunities
  • Casual Dine Restaurants
    Fromage, as the name suggests, is the Cheesiest place in..
    Locations looking for expansion Haryana
    Establishment year 2017
    Franchising Launch Date 2020
    Investment size Rs. 10lac - 20lac
    Space required -NA-
    Franchise Outlets -NA-
    Franchise Type Unit
    Headquater Faridabad Haryana
  • Superstores
    About Us: Launched in 2017, Next Door Hub is an online..
    Locations looking for expansion West bengal
    Establishment year 2017
    Franchising Launch Date 2020
    Investment size Rs. 20lac - 30lac
    Space required 800
    Franchise Outlets -NA-
    Franchise Type Unit
    Headquater Saltlake West bengal
    Locations looking for expansion Uttar Pradesh
    Establishment year 2002
    Franchising Launch Date 2004
    Investment size Rs. 2lac - 5lac
    Space required 150-250sq. Ft. or more
    Franchise Outlets -NA-
    Franchise Type Unit
    Headquater Uttar Pradesh
  • Quick Service Restaurants
    To own a business in food & beverages industry, Chick..
    Locations looking for expansion Tamil Nadu
    Establishment year 2009
    Franchising Launch Date 2013
    Investment size Rs. 5lac - 10lac
    Space required 100
    Franchise Outlets -NA-
    Franchise Type Unit, Multiunit
    Headquater Salem Tamil Nadu
Insta-Subscribe to
The Franchising World
For hassle free instant subscription, just give your number and email id and our customer care agent will get in touch with you
OR Click here to Subscribe Online
Daily Updates
Submit your email address to receive the latest updates on news & host of opportunities
More Stories

Free Advice - Ask Our Experts

ads ads ads ads