Product Launch 2016-10-21

This startup has come up with Ayurvedic cigarettes that are AYUSH approved

Three brothers are aiming to take Ayurvedic smokes to a level that they can compete with ITC. One of them, Piyush Chhabra, how they are doing it.

By Associate Editor
This startup has come up with Ayurvedic cigarettes that are AYUSH approved

India’s beauty and wellness industry has become a hub of innovations. It’s no surprise then that Franchise India 2016 had a host of innovative and off the hook concepts in this sector and grabbed eyeballs there. One of such products was Organic Smokes by Mea ame. Conceptualised and launched by three brothers – Piyush, Gaurav and Nitin Chhabra – Organic Smokes takes Ayurveda one level up, making Ayurvedic cigarettes.

Wellness India caught up with Piyush, Founder and CEO, Mea ame, on the sidelines of the show as he told us about the product, its medicinal properties and also their ambition to compete with the likes of ITC. Here are excerpts from the interview:

Tell us about organic smokes.

We came up with this idea in 2015. We are three founders basically – me (Piyush Chhabra), Gaurav Chhabra and Nitin Chhabra – brothers and partners. We jointly ventured into our new business. It is an Ayurvedic organic therapy for smokers. We came up with this because we also were smokers, but now we’ve all quit smoking because of this product. The idea came out of smoking only. We were smoking one day, so we thought of using some other ingredients rather than tobacco. We’re from the pharma background, we also used to trade in Ayurveda. So we picked up basil, green tea, rose petals etc, made a blend and rolled it into a piece of paper and smoked it. We consulted some doctors over it too, to confirm whether it was safe. They said it was a brilliant idea to pitch in the market. We got it patented as well. In June 2015, we got patented on the first day itself as a medicine by AYUSH Ministry. The paper we’ve used is also organic. It is oxymoronic paper. The normal cigarette has moronic paper which keeps vanishing once you light it up. This paper only vanishes only when you take a drag. To diminish the tar, we used tar out filter or tar secretor. It’s an attachment filter. The herbs are also organic, we get it from the Himalayas.

Is it available in stores?

We are working on the distribution channel. It is available online and we are shipping it throughout the world.

What was the kind of investment you had to put in?

We are self-funded. We have our own manufacturing facility. We invested around Rs 1 crore and now we have buyers from the US, Italy. This is the first time we are going ahead in the Indian market.

How are you marketing the product?

We are making a point of sales plan which calls for an investment of Rs. 11,000 from the person who wants to set it up. We are giving a stock of 11,000 to whoever invests with a margin of 23 per cent. In that we will also be providing them with our branding box.

What are the other benefits of the product?

It heals bronchitis, cold etc. It controls cold. The main highlight is that we’re solving a major problem of youngsters who are working, smoking and stressed.

Where do you see your product 5 years from now?

We want to compete with ITC, that’s our aim. Our ultimate aim is to help people get rid of smoking tobacco. This is purely ayurvedic. This has a dosage of one smoke in 4 hours.

Are you coming up with any other products?

Yes, we’ll be launching waters, tea range and some more medicines into the organic and Ayurveda range.

star franchise india
Sunil : 02, Jun 2018 at 02:12 AM
Please send the details for AYUSH Distribution in Adilabad Telangana
Franchise India : 05, Jun 2018 at 10:11 AM
Thank you for your interest. Our team will get back to you soon.
Franchise India : 05, Jun 2018 at 10:11 AM
Thank you for your interest. Our team will get back to you soon.
DATTATRAY NARATAWADE : 06, Jun 2018 at 04:28 PM
PlEase Send detailS And CALL ON 9158682424 Regarding franchise...
Franchise India : 07, Jun 2018 at 10:36 AM
Thank you for your interest. Our team will get back to you soon.
harish chatterjee : 09, Jun 2018 at 01:25 PM
interested in involving in business in kolkata
Franchise India : 11, Jun 2018 at 09:33 AM
Thank you for your interest. Our team will get back to you soon.
Nitin Parate : 13, Jun 2018 at 05:32 PM
Please send more detail. Jayantha enterprises Nagpur
Franchise India : 18, Jun 2018 at 03:32 PM
Thank you for your interest. Our team will get back to you soon.
Giri inkurthi : 07, Feb 2019 at 04:34 AM
Hi I would like to make a business with this products.... give me your contact details... thank you
Ashish Singh : 10, Feb 2019 at 10:34 AM
Please send details for Ayush distribution in chhattisgarh
Rajiv : 20, Feb 2019 at 10:35 AM
Give me a franchise details in Tamilnadu. ( Coimbatore)
Dilip : 25, Feb 2019 at 07:33 AM
We would like to take dealership in dhanbad jharkhand
santosh salunkhe : 08, Mar 2019 at 01:30 PM
Hi I would like to make a business with this products...Please send the details for distribution in Pune, Maharashtra.
Related opportunities
  • The Gyanaya School was established in Bareilly District (U.P)  after..
    Locations looking for expansion Uttar Pradesh
    Establishment year 2002
    Franchising Launch Date 2015
    Investment size Rs. 10000 - 50000
    Space required 3500
    Franchise Outlets -NA-
    Franchise Type MultiUnit
    Headquater Bareilly Uttar Pradesh
  • Activity Centres, Day Care & Creches
    1)      Started in 2015, NIDO is an Early Childhood Center..
    Locations looking for expansion Gujarat
    Establishment year 2015
    Franchising Launch Date 2020
    Investment size Rs. 30lac - 50lac
    Space required 3000
    Franchise Outlets -NA-
    Franchise Type Unit
    Headquater Ahmedabad Gujarat
  • Others Food Service
    The Fresh Press is a young and a fresh startup..
    Locations looking for expansion Haryana
    Establishment year 2018
    Franchising Launch Date 2021
    Investment size Rs. 5lac - 10lac
    Space required 300
    Franchise Outlets -NA-
    Franchise Type Unit
    Headquater Faridabad Haryana
  • Automobile Accessories
    About Us:  Minda Silca Engineering Pvt. Ltd. introduced the concept of..
    Locations looking for expansion Uttar pradesh
    Establishment year 2008
    Franchising Launch Date 2016
    Investment size Rs. 2lac - 5lac
    Space required 80
    Franchise Outlets -NA-
    Franchise Type Unit, Multiunit
    Headquater GREATER NOIDA Uttar pradesh
Insta-Subscribe to
The Franchising World
For hassle free instant subscription, just give your number and email id and our customer care agent will get in touch with you
OR Click here to Subscribe Online
Daily Updates
Submit your email address to receive the latest updates on news & host of opportunities
More Stories

Free Advice - Ask Our Experts

ads ads ads ads