The concept of vegan beauty is not merely a new fad in the industry, but it is something that has a greater value in the industry as a whole. Read on....
The beauty and wellness industry is witnessing a steady growth year by year with so many new trends emerging out of nowhere. One such new trend in the beauty industry is Vegan Beauty.
According to a recent study, the global vegan cosmetics market size is poised to generate revenue worth USD 20.8 million by 2025 at a CAGR of 6.3% during the forecast period. Apparently, the skyrocketing demand for vegan cosmetics is highly responsible for such an outburst growth.
The concept of vegan beauty is not merely a new fad in the industry, but it is something that has a greater value in the industry as a whole. The success of this trend rests upon some major factors that have, either directly or indirectly, given rise to the unstoppable growth of the industry. In this article, we discover some of those factors.
Embracing Veganism all around the world
Veganism is a way of living which seeks to exclude all forms of exploitation of, and cruelty to, animals for food, clothing or any other purpose for that matter. As the wave of veganism has driven all over the world, many industries realized the value of compassion and have abducted the use of animals in manufacturing of their products.
One of the industries that use animal products in the manufacturing of products is cosmetic industry. Using the animal products such as hair, fur and others is found to be cruel towards the animals, and this is why cosmetic industry is going towards the concept of vegan beauty.
In this way, veganism has been a major factor that has given its contribution in the growth of the concept of vegan beauty.
Prevalence of Natural and Plant-Based Personal Care Products
As chemical-based products harm the skin, customers are moving towards natural and plant-based skin care regime. Increasing concerns regarding health and safety, consumer awareness about use of animal tested products, and rising importance to environment, are key factors that the consumers are willing to spend their money on these products.
Vegan products are gaining popularity due to their superior properties, hence the giving the concept of vegan beauty more and more popularity.