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Franchise 100 2019-02-18

This Is How VLCC Entered The Top Franchise Brands 100 List By Pioneering The Holistic Wellness Solutions

VLCC is one of the reputed and renowned wellness brands that have been catering in the industry from the last 20 years or so.

By Features Writer
This Is How VLCC Entered The Top Franchise Brands 100 List By Pioneering The Holistic Wellness Solutions

The booming Indian wellness industry is causing many new brands to emerge as new entrants in the industry. Despite having stiff competitions lying in the segment, VLCC has successfully managed to maintain its brand’s reputation while competing with numerous wellness brands catering to the same audience.

VLCC Brand Story

VLCC is one of the reputed and renowned wellness brands that have been catering in the industry from the last 20 years or so. Founded by Vandana Luthra, VLCC came into existence in 1989 that only provided beauty and slimming services.

Since then, the brand has never looked back and today, VLCC is among the widely recognized organization for its comprehensive portfolio of wellness and beauty products. The brand has successfully managed to stand upon the people’s expectation, maintaining and taking care of the trust and faith they have towards the brand. 

VLCC Franchise Overview

Sandeep Ahuja, Group Director, VLCC shares, “Today, we have 96 franchise outlets. With an increased focus on preventive healthcare and holistic wellness, VLCC has introduced a new series of DNA test panels for weight loss, predictive and preventive healthcare, and management of an existing medical condition.”

“VLCC is planning to open another 40+ outlet in the next 1 year,” adds Ahuja.

VLCC Making Its Strong Presence Nationally & Internationally

Expanding business through national and international regions requires proper planning and strategies that VLCC has surpassed successfully. Along with their customer’s trust towards the brand, VLCC managed to step into foreign territories, operating in more than 330 locations that include more than 150 cities and 14 countries.

Some of the countries where VLCC has been successfully operating their business are Asia and Africa, including India, UAE, Saudi Arabia, Oman, Bahrain, Qatar, Kuwait, Kenya, Sri Lanka, Bangladesh, Nepal, and Singapore.

Franchise Facts

Year of initiating franchise: 2007

Total outlets: 217

Investment: INR 35 Lakh onwards

Area: 800-2,2000 sq feet.

VLCC: One of Asia’s Largest Wellness Chain

Today, VLCC is successfully managing to be one of the largest chains of slimming, fitness, and beauty centers across Asia. Also, the brand has its own vocation education academics in Beauty and Nutrition which is Asia’s one of the largest educational academies.

The brand mainly focuses on three segments that include wellness services and skill development, skin care, and body care products.

Franchise 100

The Franchising World, India’s no.1 Franchising Magazine, identifies the TOP 100 Franchise Brands and celebrates their achievements every year in its anniversary issue. The issue highlights the established Indian and big global brands that are increasing their positioning in India along with the new-age brands that are lucrative and profitable, expanding fast, as a reference guide for budding entrepreneurs and investors across India.

Franchise Top 100 is the one-stop destination to know everything about the franchise industry which establishes the authority, and strength to evaluate the growth of the franchise industry.

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AJAY AGRAWAL : 24, Feb 2019 at 07:40 PM
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