VLCC is one of the reputed and renowned wellness brands that have been catering in the industry from the last 20 years or so.
The booming Indian wellness industry is causing many new brands to emerge as new entrants in the industry. Despite having stiff competitions lying in the segment, VLCC has successfully managed to maintain its brand’s reputation while competing with numerous wellness brands catering to the same audience.
VLCC Brand Story
VLCC is one of the reputed and renowned wellness brands that have been catering in the industry from the last 20 years or so. Founded by Vandana Luthra, VLCC came into existence in 1989 that only provided beauty and slimming services.
Since then, the brand has never looked back and today, VLCC is among the widely recognized organization for its comprehensive portfolio of wellness and beauty products. The brand has successfully managed to stand upon the people’s expectation, maintaining and taking care of the trust and faith they have towards the brand.
VLCC Franchise Overview
Sandeep Ahuja, Group Director, VLCC shares, “Today, we have 96 franchise outlets. With an increased focus on preventive healthcare and holistic wellness, VLCC has introduced a new series of DNA test panels for weight loss, predictive and preventive healthcare, and management of an existing medical condition.”
“VLCC is planning to open another 40+ outlet in the next 1 year,” adds Ahuja.
VLCC Making Its Strong Presence Nationally & Internationally
Expanding business through national and international regions requires proper planning and strategies that VLCC has surpassed successfully. Along with their customer’s trust towards the brand, VLCC managed to step into foreign territories, operating in more than 330 locations that include more than 150 cities and 14 countries.
Some of the countries where VLCC has been successfully operating their business are Asia and Africa, including India, UAE, Saudi Arabia, Oman, Bahrain, Qatar, Kuwait, Kenya, Sri Lanka, Bangladesh, Nepal, and Singapore.
Year of initiating franchise: 2007
Total outlets: 217
Investment: INR 35 Lakh onwards
Area: 800-2,2000 sq feet.
VLCC: One of Asia’s Largest Wellness Chain
Today, VLCC is successfully managing to be one of the largest chains of slimming, fitness, and beauty centers across Asia. Also, the brand has its own vocation education academics in Beauty and Nutrition which is Asia’s one of the largest educational academies.
The brand mainly focuses on three segments that include wellness services and skill development, skin care, and body care products.
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