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Beauty services 2019-04-10

This is How Consumer Behavior Has Changed the Business of Spas and Salon Industry

The potential of spas and salon businesses can be calculated by the number of customers that come back after their first visit or recommend their friends & family. Read on to know more...

By Senior Sub-editor
This is How Consumer Behavior Has Changed the Business of Spas and Salon Industry

The changing lifestyle, where work hours have increased causing stress level to shoot and the output is reflecting on the skin and hair. The increased pollution level has its effects on the skin and hair, which is why the demands of anti-pollution masks, international products, and services at home have also gone high.

Let’s have a look at how the consumer behavior or consumer demands have changed the business of spas and salon industry:

Personalized Service

Mahema Bharadwaj, Managing Director of The Mani Pedi spa, says “Self-care and grooming is no more a girl’s thing, men these days are equally attentive about priming. Due to the shift in the thought processes and prevailing influence of the west, men have started indulging in the grooming more and there has been a bent towards services like manicure, pedicure, facial cleanups, hair spas, etc. There is also an increase in the number of exclusive men’s salons and unisex salons and spas in the past few years.

“Customer satisfaction is not limited to the quality of services these days, it is extremely crucial to curate an experience for the customer. Customer experiences can be made better by providing services with a smile, keeping the salons clean and spotless, being consistent with the quality of services. Knowing your products well and keeping the customer involved in the process of the service is one of the key elements in giving experience to the customer. Remembering the details of your customers like their favorite drink, the nail art design they chose last time, etc. add a touch of personalization to the services.”

Comfort at Home Space

To avoid traffic congestion and save time, a lot of services have shifted to the home service model, where the customer can enjoy the services at the comfort of their home.

Aditya Arya, Co-founder, Yes Madam, which is a Salon at Home model salon franchise business says, “With the rising influence of various segments, a revolution in smartphones, peer influence and social media pressure, the Salon Industry in India has grown about 94% from 2012 to 2017.

“According to a report published by KPMG, India’s salon industry reached to Rs. 95,640 crore in 2018-19. It is becoming a big market for many players and India has seen a lot of changes in the market. Due to the time constraints of people and change in lifestyle, Salon at Home service is making a mark in the country.

“India has seen a rise in the disposable income of the people, which means a good return on investment for the players. People are more conscious about their hair and skin due to a deteriorating environment condition. On the other hand, they are overburdened with the work in their life, which makes it hard for them to visit a salon. So, Salon at Home service can bridge the gap between these problems by providing the salon at the time they want and at the place they want.

“You don't have to slog yourself all the way to the local parlor and wait for your turn patiently. Just tap for an at-home salon service and get pampered in the comfort of your home.”

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