Things To Consider For Improving A Beauty Salon Business In 2019

Running a salon business is no more a cakewalk.

By Features Writer
Things To Consider For Improving A Beauty Salon Business In 2019

Establishing and running a successful beauty salon has become a daunting task in modern time. The demand beauty and wellness is witnessing has recorded tremendous growth in the last couple of years with new startups and entrepreneurs invading the industry with different business ideas.

Running a salon business is no more a cakewalk. The increasing competition and penetration of national and international brands are making the beauty eco-system more competitive than ever.

However, some basic rules and tactics could be adopted in order to make a beauty salon business successful in today’s beauty and wellness market.

Location is the key

Location plays a major role in determining the future of any businesses. There had been several brands that stormed into the industry with an ideology of becoming a major beauty brand but failed to attain their vision because of poor location and footfall.

Bharti Taneja, Aesthetician & Cosmetologist and Founder-Director of Alps Beauty Group says, “For instance, it will be highly beneficial to open a salon in a mall where the footfall is always frequent – or in fact, high. Plus, it will save a lot of your advertising cost spent in publicizing your venture. But, a parlor in a retail hub (mall) can only cater to specialized services in beauty or hair and not bridal services.”

Provide Offers and Discounts

The new age customers are becoming crazy for massive discounts and offers. Business owners could attract the modern day customers, generating and increasing their brand’s image. With the introduction of so many online platforms and mobile applications, the customers are habituated to enjoy attractive discounts along with a quality salon experience.

“People tend to get tempted by attractive discounts and are more likely to avail services offered on lowered prices during the festive and wedding seasons. Therefore, always make it a point to introduce special offers, discounts before this period when more and more clients are looking for great deals,” adds Taneja.

Marketing and promotion

In order to make big in the competitive beauty salon industry, utilizing the marketing and promotion tools could well be the solution. Since the digital platforms are hugely impacting the business sectors, utilizing them for promoting and marketing a brand has become a modern trend in today’s time.

Thus, incorporating the above-mentioned points could help your beauty salon business improve and elevate, attracting new customers along with building a strong customer database.

star franchise india
Related opportunities
  • Agro Products & Commodities
    Association & Center for Transformation Through Innovative Ventures & Education..
    Locations looking for expansion DELHI
    Establishment year 2019
    Franchising Launch Date 2020
    Investment size
    Space required 200
    Franchise Outlets -NA-
    Franchise Type -NA-
    Headquater NEW DELHI DELHI
  • Competitive Exam Coaching Institute
    Aakash Educational Services Limited (AESL) is a leading educational institution..
    Locations looking for expansion Delhi
    Establishment year 1988
    Franchising Launch Date 1997
    Investment size Rs. 10lac - 20lac
    Space required 350
    Franchise Outlets -NA-
    Franchise Type Unit
    Headquater New Delhi Delhi
  • Education Supplies
    About Us: Qikme is a 4 in 1 Software as a..
    Locations looking for expansion Maharashtra
    Establishment year 2017
    Franchising Launch Date 2017
    Investment size Rs. 5lac - 10lac
    Space required -NA-
    Franchise Outlets -NA-
    Franchise Type Unit
    Headquater Haveli Maharashtra
  • Healthcare & Medical Products
    About Us: Hippnation started as India’s first online powered brand and..
    Locations looking for expansion Delhi
    Establishment year 2020
    Franchising Launch Date 2016
    Investment size Rs. 10000 - 50000
    Space required 150
    Franchise Outlets -NA-
    Franchise Type -NA-
    Headquater New delhi Delhi
Insta-Subscribe to
The Franchising World
For hassle free instant subscription, just give your number and email id and our customer care agent will get in touch with you
OR Click here to Subscribe Online
Daily Updates
Submit your email address to receive the latest updates on news & host of opportunities
More Stories

Free Advice - Ask Our Experts

ads ads ads ads