The dietary supplements market is one of the fastest evolving areas in the consumer health market, reputed to be approximate $50 billion globally.
A fitness model by profession, Guru Mann accounts 3 lakh followers on Instagram, with over 7 lakh subscribers on YouTube. He’s also a certified advanced fitness trainer, and nutrition specialists, owning a sports nutrition company called GM Nutrition, based in California.
Staying fit is the new trend
With the growing fitness and sporting trend in India, the sports nutrition industry is getting popular. Youths are willing to stay healthy and fit, looking good which has created a lot of opportunities for the investors to make good business. This is likely to lead the Indian fitness industry, which is currently estimated to be at $0.8 billion, to witness a rapid double-digit growth in the next few years.
Mann says, “It’s not possible to get all the nutrients through our diet on a normal basis, which results in deficiencies later. That is when supplements products come into play which is important for the human body.” Seeing the rise of health freaks, entrepreneurs could be seen investing in this industry, targeting the youths of the country for generating revenues by serving a healthy environment.
Opportunities for trainers
With the increasing sports industry in India, opportunities for professional and skilled trainers are expected to grow. Entrepreneurs could be seen investing in this sector, keeping the demand of such trainers in mind for a successful business.
“All beginners need a fitness trainer to make sure that they can understand the correct weight lifting forms, ranges, tempo, volume, density, techniques which help the individual to build a proper foundation,” says Mann.